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On July 9, 2019, the Chrome browser will block 12 types of compelling ads around the world.
Ben Golbright, senior director of Chrome Products, on the company's official blog.
Its types were determined by the Coalition for the best advertising, where is Google For example, they include contextual banners, videos automatically activating audio, large blocks of ads that 's all about. it is impossible to rewind or close.
The reason for these Chrome claims was the Coalition's decision to apply its standards to the rest of the world, not just to North America and Europe
" The Coalition for Best Advertising is a group whose mission is to improve online advertising and its standards are based on the response of more than 66,000 users worldwide ", writes Halbright.
Website owners are advised to look at the ads on the pages by using the advertising experience report tool, which indicates if you are blocking the Chrome ads It has been made available to countries around the world
"Our goal is not to filter ads, but to make the Web a better environment for everyone. "Chrome's compliance with the Coalition's requirements has prompted many website owners to improve their online advertising for the benefit of the user," Halbright said.
In the United States, Canada and Europe, website owners have already implemented the changes successfully. As of January 1, 2019, two-thirds of all publishers whose ads did not meet standards no longer faced these issues, and of the millions of sites visited, only 1% were filtered.
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