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Ukrainian Internet service providers are preparing people for a new wave of rising prices for their services. Companies will be billed differently. But the price at which tariff growth can stop is about 250 UAH per 100 megabits. Go to it will be introduced gradually.
"It's not a daring to raise the monthly fee – it's a blow to customer loyalty. Will be lifted before the New Year – which little by little leaping, but prices are expected to grow by at least 20 and an average of 40 UAH, "said Sergei Chumak, deputy director of NetAssist UBR .ua
Drivers of rising prices are Kiev , Kharkiv and Mariupol – here the Internet is the most expensive. In larger cities, operators have higher operating costs, and therefore the rates are higher than in smaller settlements.
By the way, in the billing villages for the Internet have never been modest because one uses an expensive optical connection. First of all, the growth of tariffs for broadband access services ( SSS ) is due to the increase in staff costs, at its service, say the providers . Everything bought by the operators for their activities is purchased in foreign currency – cable, routers for customers, etc.
"The main thing – the difference in the dollar against the hryvnia is still not covered.All consumable material that was bought before 2008 at a rate of 8 UAH / $ is now bought at 26-27 UAH / $ .The difference is huge, and as you can see, the price of access has not increased proportionally to 3-4 times.Therefore, the cost will increase in this year and the # 39, next year, "- confident Chumak.
In addition, businesses began to feel a sharp shortage of skilled labor. Staff go abroad or change their sphere of activity. As a result, vendors have begun to increase salaries and costs of outsourcing services. "Due to frequent line damage and equipment theft, vendors and operators are forced to build new back-up lines, which is still a dollar that automatically makes this business at the edge of profitability and of survival. . Until now, only the big players who can wait for the crisis in another "shoulder", ie cable TV or mobile communication, feel at ease. The competition is much smaller and the price of mobile communication has already increased much more than on the SDC ", – said in a conversation UBR .ua Alexander Arutyunyan, head of provider" Web.Net "
In Kiev, for example, today, the popular tariff of 100 megabits in many cases exceeded 150 UAH (ranging from 140 to 180 UAH / month) .At the same time, most suppliers are trying to compensate for the price increase by increasing the speed of access.Rarely, you can rarely find a rate of less than 30 megabits per second.
"As far as I know, the speed performance does not have the same effect. is not diminished by anyone who does not limit traffic within the band. Who does it – "pays" more GB in the tariff so that there is a difference. There is nothing to think about cost optimization – everything that could be optimized has long been optimized. It is necessary to choose to provide services below cost. This can only be granted by major operators and, as I can assume, by the cross-subsidization industry. Will they kill the market of monopolization – time will tell, "- said Sergey Chumak
Many providers by raising tariffs have decided to follow the same principle followed by mobile operators – in fact, they do not have to do anything. do not increase prices, a fee schedule, replacing old inexpensive packages with new, more expensive ones. The subscriber is simply informed that he is transferred to another rate of "such number".
In order to flatten the indignation of people, they can offer a bonus in the form of an additional speed or an additional IP address
who will seek the market – he is up to January to make 189-199 UAH. In general, the maximum is about 200-250 UAH / month. – It's already mid-2019. This concerns fast internet. Suppliers with obsolete technologies will not start raising prices and will continue to rely on low prices. However, I think, a minimum of 100 Mbps early next year will be 150-200 UAH. A gigabit speed will be sold for 300 UAH per month ", summarizes Alexander Arutyunyan
Denis Vergun
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