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Analyst App Annie unveiled the results of a global market research on mobile software. Experts have ranked the sales of apps and games in the most popular directories – Apple App Store and Google Play.
From the beginning of 2018 to December 15, users of the Apple App Store and Google Play made 113 billion downloads of applications and games, an increase of 10% over the previous year. 39, previous year. Before In financial terms, there was an increase of 20%, to 76 billion dollars. In this case, mobile applications downloaded to Chinese third-party stores are not counted.
The report states that the average smartphone user in 2018 was spending mobile apps about three hours a day (10% more than in 2017). 20% more than in 2016). The most popular non-gaming apps were Facebook Messenger, Facebook, WhatsApp, TikTok and Instagram.
The most profitable applications are called Netflix, Tinder, Chinese Tencent Video, IQIYI and Pandora Music. The most profitable games in 2018 are Fate / Grand Order, Honor of Kings, Monster Strike, Candy Crush Saga and Lineage M. Pokemon GO is ranked seventh. was released in March and less than a month has brought developers over $ 15 million. At the time, it was only available on iOS.
The growth of the mobile application market explains the researchers, who explain the increase in consumer spending for games, the most profitable source of revenue for developers. Another mobile app distributor has become a subscriber when users pay for access to features or content each month. It's this business model that, according to experts, will help boost consumer spending in app stores in 2019, bringing software sales for smartphones and tablets to $ 122 billion.
According to Apple, in the past ten years since the launch of the App Store. Developers who place their apps and games there have earned them over $ 100 billion. For comparison, App Annie analysts have estimated the total cost of App Store users at $ 130 billion by the end of 2017.
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