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At approximately 5:30 am, news presenter Kevin Steincross of KTVI, a member of CNN in St. Louis, was on the air and announced that a tribute to the University of St. Louis would make tribute to "Martin Luther Coon Jr., St. Louis".
At about 9 am, Steincross went on the air to apologize.
"A viewer recounted that an error had been made in our 5 o'clock news bulletin," he said. "In our account of the homage to Dr. King, I sadly mispronounced his name.Make sure I have absolute respect for Dr. King.What he meant and said continues to mean for our country, it was by no means intentional, sincerely sorry. "
A representative of the owner of the Tribune Broadcasting station stated that Mr. Steincross had made an unfortunate mistake and that the station would not take no disciplinary action against him, according to the daily Post-Dispatch.
"Fox2's management told Kevin that after the mistake and we think it was really inadvertently and did not reflect Kevin's fundamental beliefs," said a spokesman for the Tribune in a written declaration. "Kevin is extremely upset by this mistake and deeply regrets it."
The NAACP chapter in St. Louis tweeted Thursday that Steincross was to lose his job.
The incident was "deplorable and should not be tolerated! The anchor must resign," says the tweet.
On Friday
the NAACP chapter tweeted that branch officials will meet with station officials "to discuss our demands for immediate action!"
] happened before
Earlier this month, a television meteorologist in the state of New York was fired after using the same insult.
At the WHEC evening broadcast on January 4, Jeremy Kappell had declared "Martin Luther Coon Park" by referring to a downtown Rochester park named after the leader of the civil rights movement murdered , Martin Luther King Jr. In a video watched by CNN, Kappell says "King" immediately after using the slur and continues broadcasting.
Kappell stated that his use of affliction was an error caused by speaking too fast.
"In my mind, I knew that I was poorly pronounced, but there was no malice, I had no idea how this had been seen by many. many people, "Kappell said in a video posted on Facebook.
The Mayor of Rochester and the City Council issued a statement calling for Kappell to be fired.
WHEC dismissed Kappell on January 6, Richard A. Reingold, vice-president and general manager of the station, said: "These words have no place on News10NBC, and the fact that we broadcast them despairs and disgusts me; it is inexcusable to find that he was not caught immediately. "
Al Roker, the meteorologist of NBC's" Today "show, defended Kappell. "Anyone who has done live TV and who has messed up (any number of those I've done) understands,"
Roker tweeted last week.
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