The video gaming circle in Britain costs more than the music and video industry combined

The video game industry now occupies more than half of the entertainment market in the United Kingdom

The game industry is currently estimated at $ 4.85 billion, more than the music and video industry. taken together. This is stated in a new report released by the Entertainment Retailers Association (ERA).

"The game industry has incredibly used the potential of digital technology to offer new forms of attractive entertainment, even though this industry is the youngest of the three. It's already the most important" , said Kim Bailey, chief executive officer of ERA.

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To a large extent, for a Such success, it is worth thanking this crazy popularity of all About three games: Fifa 19, Red Dead Redemption 2 and Call of Duty: Black Ops 4.

British buyers have bought more than one million physical copies of each of them in 2018.

The authors of the ERA report did not take into account the success of mobile gaming – free games – like Fortnite, which already has more than 200 million people in the world. world.

"In the For the past five years, the gaming industry has benefited greatly from the widespread proliferation of gaming applications on mobile devices and the shift to digital games distribution. " , – says Pierce Harding-Rolls of the video game market research department IHS Markit. 9659005] "Games today are really a mass market and a very important part of the entertainment market," he adds.

"Growth has also intensified because of the prevalence of free content and the practice of monetization in the game. It improves gambling habits but at the same time eliminates the cost limits that gamers actually immersed in the game experience can ".

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