[ad_1]
The first financial quarter of 2019 has not been very fruitful for Apple, if we share any revenue figures from iPhone sales. And it seems that Tim Cook's head admits it. According to the CEO, iPhone sales have not been as productive as previously expected for several fundamental reasons.
The first reason for poor sales is that users are much less likely to replace their smartphone with a new one.
Read also: Throughout the course: Apple's president has promised to lower prices on the iPhone
"We make our products as durable as possible. 39 iPhone for the entire life claimed.Then this smartphone can be sold and will continue to be used.The life cycle of smartphones has been extended, and there is no doubt, "said Tim Cook.
The second reason is the high price of new products in some emerging regions.
Another difficulty is that operators no longer grant subsidies when buying an iPhone.
"Previously, it was possible to buy an iPhone 6 or iPhone 6s, or even an iPhone 7 for $ 199 with a two-year contract.Now, users must pay the full amount immediately.We are already working in this meaning and we will soon be ready to offer special conditions to our customers, "said the head of the company.
Finally, the program of preferential replacement of the iPhone, launched early 2018, is the last reason. In fact, it allowed users to extend the life of their iPhone, which, of course, had some consequences. However, it was the right choice, says Tim Cook.
Source link
