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A new series of smart clothes from the American brand Tommy Hilfiger will accumulate bonus points when the owners wear it
WWD reports.
The smart chip will be incorporated into the Tommy Jeans Xplore series, which contains t-shirts, light shirts, hoodies, jeans, jackets, hats and bags.
After connecting the chip to the mobile application, it will follow the movement of users. When they wear clothes, they get points for various products or concert tickets.
"Before this brand could not understand how the consumer really used the product after leaving the store," said Lyron Slonimski, executive director of the project "
" The innovation will provide much information on the company, "she added
The range of the series is currently only available in the United States on the company's website and its central store in New York. Prices for the clothing line range from $ 29 to $ 99.
Tommy Hilfiger is a new example of the attempt of a fashion brand to embark on the marketing of smart products. But the company has not made any innovations. In the best case, it's a loyalty program that requires customers to spend too much to join them. There is also a question of confidentiality. How much data, for example, a chip and an application sends to Tommy Hilfiger?
In 2017, Google cooperated with Levi's to launch a high-tech smartphone. -Currency that connects to the phone of the user. This allows him to start or stop the music, receive instructions and read text messages. The cost was quite high – $ 360, the jacket washed only ten times to keep the technology integrated
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