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Analysts say users want to watch content on "smart" screens. Worldwide, the popularity of the smart TV segment is increasing, which is also accelerating progress. If, five years ago, the TV changed on average every 6.9 years, it would be much more often in 2019 and 2020. Ukrainians do not follow global trends and also opt for smart TV.
According to MOYO analysts, in 2018, most TVs sold in Ukraine were equipped with smart TV. These were often 40-inch models with a resolution of 4K. However, the most popular models were available models with a diagonal of 28 to 32 inches – they accounted for 35% of all sales last year. Nearly 60% of them were equipped with Smart TV integrated. Models with a 37- to 43-inch screen accounted for about 32 percent, of which 82 percent were "smart." Among devices with a large diagonal of more than 46 inches, nearly 98% are equipped with Smart TV. In total, smart TV devices account for 74% of total sales. 
According to Mordor Intelligence, the global smart TV market is expected to grow 16.52% between 2018 and 2023. The leader will also be models with a resolution of 4K and a diagonal of 40 inches or more.
The technological stimulus for the development of the "smart" television market will be their technological progress. The most obvious innovation is the emergence of mass models with a resolution of 8K. However, these devices will have exorbitant prices for a few years, so analysts expect standard resolution models to be particularly popular, but the increased diagonal is 55 and 60 inches. Shipments of 60-inch models will increase by 18% in 2018 to 24% in 2019 – this will be the largest increase among all categories of TVs. IHS analysts predict that for the first time in history, the price of a 65-inch 4K TV will drop below the $ 1,000 mark in 2019.
Smart TVs will be also equipped with artificial intelligence technologies, including voice assistants such as Amazon. Alexa and Google Assistant. For this reason, telecommunications will receive a new control interface using voice commands.
Another key trend for "smart" TVs is to improve HDR technology. It increases the dynamic range of the image, making it more saturated and more appealing. Experts at the Consumer Reports Test Laboratory predict that this year, TV models with a brightness level of over 1,000 nits will appear – a necessary level for better HDR reflection.
"Smart" TVs in 2019 will also start massively switching to the HDMI 2.1 standard. As a result, they will be able to display an image at a frame rate of 120 frames per second, while the bandwidth currently available on the channels is only sufficient for 60 frames per second. A larger number of frames means greater fluidity of the image, less lubrication of moving objects.
In the context of technological improvements, Chinese manufacturers should also be broken. According to IHS analysts Markit, publishers such as Hisense and TCL are already among the top 10 TV brands in the world. Hisense, for example, controls the division of Sharp TV and promotes a flagship technology, such as ULED quantum dots. Analysts say that today there is a strong demand for second-tier suppliers offering good quality for less money.
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