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IAS analysts have summarized sales of sports bracelets in China, where these gadgets are extremely popular, perhaps because of the population more than a billion people residing there. territory. According to data dating from July to September 2018, Xiaomi reportedly sold 4,193 million sports wristbands sold, that is to say that it was a novelty compared to the Mi Band 3, available for sale in the first half of June.
To the detriment of these sales, the Chinese company Xiaomi now holds 28.9% of the entire sports wristbands market, but only in China. Huawei trackers only track sales, including those of the Honor brand. They were sold in circulation to more than 1,500 million pieces over a three-month period, bringing the company to 11% of the total market. We can not help but notice that a year ago, this producer had exactly the same market share, that is, its products did not become more popular in one year. year, even though its sales increased by 200,000 pieces.
The popularity of sports bracelets was the Chinese company BBK Electronics, which has probably heard only a few. The secret lies in the fact that this company owns the Vivo, Oppo, OnePlus and several other brands under which it actively markets its branded gadgets on the market. She managed to make 1,323 million bracelets over a period of three months, bringing the company's market share to 10.6%. In addition, the Qihoo 360 and Wuzhou Wireless brands, whose products are only available in Chinese, ranked first in the top five. It is clear from all this that Xiaomi Mi Band 3 killed all competitors on the spot, bypassing them more than three times. Already in 2019, new sports wristbands will appear on the market, which will lead to a balance of power that can change considerably.
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