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The Chinese company Xiaomi has overtaken Apple in the market for smart watches and fitness wristbands. These are the third quarter results of 2018.
This is stated on the IDC website
As we see in the message, Xiaomi has made a significant leap in selling watches- bracelets (smart watches and fitness wristbands). Thus, the Chinese company has sold 6.9 million devices and has occupied 21.5% of this market, compared to the 3rd quarter of 2017.
To read also: Xiaomi could release an unusual product [19659003] The Chinese have focused on cheap fitness bracelets, which has allowed them to strengthen their positions and increase their sales volumes. In addition, the company has continued to blur and direction smart clocks. At the time, the two largest brands of smart watches, Apple and Fitbit, continued to enter the health care market
Xiaomi was ranked first in the quarter thanks to the success of Mi Band 3 and to a significant increase in sales outside China. In particular. The company has been able to expand its presence in other markets, such as India, Europe, the Middle East and Africa.
Meanwhile, Apple released its new version of Apple Watch 4 in September. This resulted in a reduction in the cost of Watch 3, which also contributed to the increased sales of Apple during the quarter.
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