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United Airlines unveiled its brand new livery on Wednesday. This is the first new United paint scheme since the company's merger with Continental Airlines in 2012.
"As we improve and improve the customer experience, we are changing the way people think and feel United, and this branding reflects this new spirit," said United Airlines President Oscar Munoz. in a statement. "This modernized design, especially our iconic globe, reinforces the very best of United's image and values while indicating the direction we want to take to serve our customers."
United has presented its new livery on a freshly painted Boeing 737NG airliner.
Read more: A Vice President of American Airlines Reveals Why the Airbus A380 Does Not Work for the World's Largest Airline.
United's current livery is based on Continental's old blue and gray paint scheme, with a blue and gold globe on the tail. This design has been around for almost three decades.
The new livery of United is more evolutionary than revolutionary. It's actually the next iteration of the current painting scheme.
The biggest change will be the "UNITED" wordmark displayed more prominently on the side of the plane. The globe on the tail has been redesigned to include three different shades of blue: rhapsody blue, plain blue and sky blue.
"The next iteration of the United livery highlights the airline's most heart-related color – blue – three shades – Rhapsody Blue, United Blue and Sky Blue – are used in the design to meet the United's heritage while a more modern energy, "United said in a statement. "The airline keeps its iconic global logo on the tail of the aircraft, representing the carrier's vast network of routes, which reaches 355 destinations in nearly 60 countries."
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