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Universal Studios Japan plans to open its $ 580 million Nintendo attraction on February 4, to finally launch a long-delayed effort to introduce Mario and other beloved characters to real-world theme park visitors.
Super Nintendo World, built on the existing site of Universal Studios Japan, is designed as a life-size replica of Nintendo Co.’s most popular games with rides, shops and walking activities. One of the first attractions will be a ride in a Mario Kart in a recreation of Bowser’s castle. Borrowing an idea from the Super Mario franchise, visitors can collect virtual coins by wearing a dedicated wristband as they explore the area and interact with park features through a Switch console.
Read more: Nintendo plans life-size video game at Universal Studios Japan
The showcase is one of the largest projects ever designed by the operator of the Osaka-based amusement park, which has invested more than 60 billion yen ($ 578 million). It was originally scheduled for a summer opening, but was postponed during the pandemic. Its kick-off could be postponed further, as Japan grapples with a new epidemic and Osaka, where the park is located, becomes one of the worst-affected cities in the country.
Much of the Super Nintendo World is as the theme park industry struggles with declining revenues and Japan debate on the advisability of promoting domestic tourism. Walt Disney Co. cuts jobs while Comcast Corp. NBCUniversal, the owner of the Osaka park, is suspending plans to open another Nintendo Zone in its Orlando location. Universal Studios Japan is also operating at half full capacity to help curb the spread of the virus.
Read more: Disney cuts 4,000 more jobs blaming virus at theme parks
The project, which licensed Nintendo characters, is part of the Kyoto-based game company’s efforts to expand its franchises beyond console gamers. Movies, merchandise stores, and smartphone apps are all designed as a hook to entice new users to purchase dedicated gaming machines and software.
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