The US smartphone market is dominated by names like Apple and Samsung, but others like Google and OnePlus have been trying to make a significant impact there for years. As we approach the Pixel 6 and its “soft reboot” of the Google lineup, new statistics from the US smartphone market in the first half of 2021 show that Google is actively losing market share while OnePlus is experiencing a surge. popularity.
A report today from Counterpoint search reveals that OnePlus is the fastest growing OEM of smartphones in the United States, with big numbers to show. Oppo’s now sub-brand managed to grow its share of the US smartphone market by 428% in the first half of 2021 compared to the previous year. This is by far the strongest growth of any competitor, with Motorola taking second place at 83%.
It’s hard to say how much of this growth translates into a real stake in the market, but CounterPoint credits the Nord N100 and N10 5G and the popularity of each phone on networks like Metro and the main reasons for the growth. Maurice Klaehne of CounterPoint explains:
OnePlus became the fastest growing OEM in the first half of 2021, with the company growing 428% year-over-year. With the introduction of the N100 and N10 5G in January, OnePlus quickly gained market share in Metro by T-Mobile and continues to strengthen its presence on high-end devices on T-Mobile with the latest OnePlus 9 and 9 Pro. . OnePlus further expanded its presence in the second quarter due to LG’s exit from the smartphone market, while the N100 has been one of Metro’s top-selling smartphones for months.
On the other end of the spectrum, however, Google is seeing a loss in the market year over year. Despite the launch of the competitively priced Pixel 4a, 4a 5G and Pixel 5, the lineup has apparently shrunk by around 7% from the first half of 2020. This data point comes out afterwards Wave7 research Previously found that Pixel’s share continued to “slide” through June 2021, with T-Mobile currently not selling any Pixels on its website and Verizon only offering the Pixel 5 through online channels.
While those numbers are certainly not promising for Google’s lineup, they also come after a year of “rest” for the Pixel lineup which saw delayed launches and underpowered devices. For 2021, Google is moving into a sort of ‘reboot’ for the Pixel lineup, which includes its own chipset, supposedly high-end smartphones, and an updated camera as well.
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Editor’s note: This information was shared under embargo by OnePlus prior to the official publication of the report.
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