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Bill Coors, grandson of Adolph Coors and former president of the brewery named after his family, died Saturday at the age of 102.
Coors was a titan in the brewery world, turning 65 with the brewer and being partly responsible for the company's growth from a regional brewer to one of America's leading beer brands.
The turning point for Coors, however, came at the beginning of his term as president in 1959, when he introduced beer into recyclable aluminum cans, the first time the industry used it in a widespread capacity. Coors was also one of the first companies to use the push button on beer cans, eliminating the zippers becoming a litter problem in the early 1970s.
"Could aluminum have happened without me? Of course, his advent was inevitable. Everything I did was in a hurry, "said Coors when asked how he had developed the can in the past.
Today, Coors is part of a larger conglomerate that merged in 2004 with Canadian brewer Monson. The merged company now has a wide variety of holdings and is considering expansion into non-traditional areas, including cannabis.
"Our company is alongside giants like Bill Coors," said Mark Hunter, President and CEO of Molson Coors. "His dedication, hard work and ingenuity have shaped not only our company, but the entire beer industry. We honor his memory by dedicating ourselves to continuing the work that he loved so much – brewing the tastiest and highest quality beer to share with family and friends. "
Coors has also launched one of the nation's leading employee wellness centers and has collaborated with many civic organizations. He remained active within the company until two years ago, as the official tester of beer tastes.
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