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Published on September 16, 2018 |
by Chanan Bos
September 16, 2018 by Chanan Bos
This is the second publication of what the CleanTechnica The team calls Pravduh About Tesla. About four months ago, Elon Musk was so fed up with the media that published stories about FUD (fear, uncertainty and doubt) about Tesla and, in some cases, misinformation, and he had an idea.
Go to create a site where the public can evaluate the basic truth of any article and track the credibility score over time of each journalist, publisher and publication. You think of calling it Pravda …
– Elon Musk (@elonmusk) May 23, 2018
Even if part of the public does not care about the credibility score, journalists, publishers and publications will do it. That's how they define themselves.
– Elon Musk (@elonmusk) May 23, 2018
The operation of such a site must be debated, but it is clear that dozens of journalists felt attacked by this idea. When people feel attacked, they often fight (which is basically what Elon thought he was doing). In this case, journalists can counter attacks by writing negative articles about Elon. So in the end, the tweets amplified the initial problem.
However, most of the people who follow Tesla agreed that the media coverage was far too misleading, unfair and negative. We felt that something had to be done. Like the stories – whether in the New York Times, New York Post, Forbes, Internal business, or CNBC – Worse, we have finally been pushed to a more systematic and systematic action. Here has CleanTechnica We have long been informing our readers through various articles on FUD and misinformation, and on why it is FUD and misinformation. However, that was not enough. By putting our own touch on the name, we took #Pravduh About #Tesla in our own hands.
We believe that reporting on headlines can make a huge difference. Most these #Pravda About #Tesla the reports are shared online through social media, the more people will take note of them. If Tesla has a consistently negative point of view on some outlets – even if Tesla has so much positive news – people should be aware of it and approach each new story from that perspective.
In our effort, we follow Tesla's titles and evaluate them according to their implications for Tesla. We cover 22 major media sites. We evaluate all their Tesla titles as positive, negative, or neutral. Unlike a scale, this system is based on objective evaluation and has minimal bias. A handful of us have checked the headlines and basically we do not find any variation in the notation of a title because it is a simple and clear system. That said, we will soon open the ratings to the crowds (you) to compare the results and add another check of the decision making.
A glimpse into the future, we are currently working on something we call internally "FAQ on Tesla FUD" (the current name remains to be determined). This will have a list of all the FUD discussion points and piece of common misinformation, as well as an explanation of why it is incorrect. We hope this will be a useful tool for journalists as well as for non-journalists who do not know what is true and what is not. This will allow a day a wider #Pravduh About #Tesla program that analyzes the articles and factually notes them considering this list of known FUDs.
In the meantime, we are refining our evaluation system and our reporting of results. So, the results of this week.
During the first week of September, 208 headlines related to Tesla were published in the major media that we followed. Of these 208 headlines, 155 included negative insinuations, 26 of which implied something positive and the other 27 seemed neutral. Starting this week, we have some new tables of interesting information to consider.
* "Other" this week: (The Verge, USA Today, WSJ, Fox News, BBC, Gizmodo, Guardian, NYT, Vox, Wired, BGR and MSNBC).
For a bit of context, last week, a financial executive left Tesla for a dream of CFO at another company. Chinese startup EV, Nio, became a public company and raised $ 1 billion from its IPO. Tesla has also temporarily removed two color options for Model 3 to streamline production.
This grouping represents only 47 of the 165 titles of the past week that could be grouped in a specific way. The only group not represented in this chart is a large group of articles related to the stock market. There were 38, which shows how much effort is being made to influence the stock.
The next topic of our itinerary is the follow-up of the authors who published this news. Although the entire list is too long to place here, as many authors have written a single article about Tesla, here is the top 12:
As you can see, some authors, like Mark Matousek of Internal business – are unnecessarily negative, there are also authors who seem quite neutral – like Bret Kenwell (The street) and Jon Fingas (Engadget) – by writing half good and half bad, or writing titles in a neutral way. (OK, there may be the main authors those who control this part of their articles, but we find that the authors' follow-up is also interesting and potentially useful for examining the type of stories that authors tend to write.) This table is based on just two weeks of collection. data and titles. It will be interesting to see what it looks like a few months later.
In the future, there will also be monthly reports on Tesla reports and we keep a total score that we will publish from time to time. In addition to this, for anyone interested in the data we have collected, we will publish it every week at the end of the #Pravduh About Tesla report.
Here's the data for this week.
And here is the data from last week:
More thought on the media coverage of Tesla and #Pravduh. Do not hesitate to search the sources of information and to share your impressions.
About the author
Chanan Bos Chanan grew up in a multicultural and multilingual environment that often gives him a unique perspective on a variety of topics. He is always thinking about big topics like AI, quantum physics, philosophy, universal basic income, climate change, science fiction concepts such as singularity, misinformation and listing. Currently, he is studying creative media and technology, but already has degrees in environmental science and commerce and management. Its purpose is to discourage linear thinking, prejudices and confirmation biases, while encouraging original ideas and helping people understand exponential progress. He never had any heroes because no one was worthy until the arrival of Elon Musk. Chanan is very worried about his future and the future of humanity. That's why he is a fan of Musk and its companies, especially because of their missions, their philosophy and their willingness to help humanity and its future. He sees Tesla as one of the few companies that can help us save ourselves from climate change.
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