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An ethnically diverse audience fueled Denzel Washington's drive to victory over the stellar musical sequel.
As the weekend of July 20-22 approached, Hollywood tracking services suggested that Mamma Mia! Here We Go Again would open at least $ 5 to $ 10 million in advance over his successor The Equalizer 2 .
But it turned out that Denzel Washington's star power turned out to be more powerful than star power of The Mamma Mia Distribution which includes none other than Cher, a some of the most recognized celebrities in the world. In a rare puzzle, Sony Equalizer 2 opened at about $ 35.8 million, compared with $ 34.4 million for Universal Mamma Mia . (The last big will be released Monday at noon.)
So, what happened? Much of Equalizer 2's victory is due to the fact that the R-rated action movie pleased an ethnically diverse audience populated by older men.
According to Sony, Caucasians accounted for 38% of ticket buyers for Equalizer 2 followed by African Americans (31%), Hispanics (22%) and Asians / Others (9%). The share of black ticket buyers is particularly remarkable; Many times, African Americans do not represent more than 15% of the audience, if at all, for a Hollywood movie.
More and more, Hollywood is attacked for lack of diversity in front of and behind the camera. The box office blockbusters, including this year's Black Panther or Get Out prove what can happen when a diverse audience gets their act together. out.
"I think we have seen the African-American audience over the past year especially," said Adrian Smith, president of Sony. He added that the fifth coupling of the director Antoine Fuqua and Washington was also a powerful draw.
comScore's Paul Dergarabedian adds that the films "enjoy the undeniable power star of Denzel Washington and, associated with one of his iconic characters,"
In the Movies Equalizer Washington plays Retired Government Agent Robert McCall, who is called back to duty, Audiences awarded A CinemaScore the sequel, compared to an A- for the first film, which started at $ 34.1 million in September 2014 on the way to earn $ 192.3 million worldwide.
Equalizer 2 is the first suite of Washington's career.According to comScore, men accounted for nearly 60% of the audience, with 80% of ticket buyers over the age of 25.
Conversely, Mamma Mia! Here We Go Again played in front of a predominantly female audience (83%). 64% of ticket buyers were over 25 years old. ethnicity, Caucasians accounted for 68% of the public, followed by Hispanics (16%), Asians (8%), African-Americans (4%) and others (4%).
Cher was undoubtedly a great curiosity factory, which, along with Lily James, is among the newcomers to the brand Mamma Mia! . Other stars included Amanda Seyfried, Meryl Streep and Julie Walters, Christine Baranski, Dominic Cooper, Colin Firth, Pierce Brosnan and Stellan Skarsgard
while Mamma Mia 2 may have not be winning the title of champion in North America. it's open as per expectations and should be profitable for Universal. The film received an A-CinemaScore, compared to an A for the original, which debuted at $ 27.7 million in the summer of 2008, producing $ 609.8 million in the Global scale, ignoring inflation. Both Equalizer 2 and Mamma Mia 2 were able to find their audience, "says Dergarabedian.
The real test for both films will be to know if they can match the life of their predecessors. in a crowded late summer setting, which includes the new entry next weekend, Mission: Impossible – Fallout .
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