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Nearly a century ago, visionaries like Walt Disney, Max Fleischer and Tex Avery created a world where cartoons helped bring joy – and information – to people of all ages. ages. But it would be impossible for them to imagine how animation has evolved and evolved into the Peak TV landscape of today where whole seasons are broadcast in a day, viewers interact regularly with the creators and the definition of animal comedy.
"I do not know if animation is a style" BoJack Horseman Raphael Bob-Waksberg, creator and showrunner, tells The Hollywood Reporter. "It's a format. Saying that someone is a fan of animation is as stupid as saying that someone is a fan of live action." can mean anything. "
The Netflix comedy, greeted by Bob-Waksberg (who returns Sept. 14 with his fifth season) – relies on a series of concerts like Fox's The simpsons and FXX Archer – and helped the genre to free itself from a stigma related to cartoons as Flintstone and The jetsons. The genre, which also includes winning comedies from Emmy Bob burger and Rick and Morty, continues to explore darker subjects (such as gun control and abortion) that reflect the problems of today 's world.
Bob-Waksberg is one of the few successful manufacturers that have seen their demand and demand skyrocket over the past year, while streaming services continue to increase their animated offerings. Bob-Waksberg adds to his Netflix catalog with Tuca and Bertie, starring Tiffany Haddish and Amazon Fact, the latter will be announced next year as the first half-hour animated adult comedy. Bob burger Creator Loren Bouchard recently renewed his global deal with 20th Century Fox TV for eight-figure salary increases. He also won a two-season direct series order for Central Park, Apple's first animated comedy. Rick and Morty Co-creator Justin Roiland, who recently emerged from an Emmy win and a massive 70-episode rewrite for the Adult Swim comedy, also won a two-season Solar opposites, who will join a Hulu library that includes Bob's Burgers, Family Guy and South Park.
The surge came as streamers focused on creating animations after helping to dramatically change the market (and cost) of scripted originals and special comedies. Animated comedies are still in high demand, as they are generally less expensive to produce than scripted originals, can better accommodate busy stars juggling multiple projects and are more likely to co-watch families. The latter tends to be particularly interesting for streaming services.
"You will see even more in the next five years, [including] According to Bob-Waksberg, there is a greater diversity of types of animation for adults. Some networks are interested in taking risks and reaching audiences [that] maybe not before. I hope this will lead to more opportunities for different types of people who previously would not have been welcome in this industry or format. I do what I can to enlarge the tent and bring up other people and make sure we tell different types of stories. I hope this trend continues. "
So, how did we get to this point? While the 1990s saw shows like Fox The simpsons – which in April broke the TV record for the most episodes of a scripted series – Family Guy and Comedy Central & # 39; s South Park revive the dormant genre, cable TV has helped to advance the experience.
"We did not know that Adult Swim was going to happen," says Archer showrunner Adam Reed, who worked on series including High Toon Toons and Sealab 2021 with the release when he was a nascent three-hour block on Cartoon Network. "We thought:" It's something new and crazy that has never been on television before. "None of us could believe that someone was going to leave all this on TV."
Bob burgerBouchard, who started his career at Comedy Central Dr. Katz, professional therapist, credits the freedom networks allowed at the time to fuel the creative spark of the genre.
"In the 90s, working on the cable meant working with a much smaller budget, often not in the logistics industry and not necessarily making a lot of money," he says. "It was a bit early internet, it was a little freer, you could find a very small audience, but if you cultivated them and took care of them, you were on the ground." network that wanted to fill a slot late at night, you could survive. "Bouchard also had his own experience at the young adult Swim, who resumed his comedy Movies at home after it's canceled at UPN. "You worked a lot in a vacuum, so it's the executives who, to a large extent, would tell you everything you needed to know about feedback – it was really meaningful."
With the change in creative freedom and network support, there was a change of tone. The September 11 terrorist attacks took place just days after the launch of Adult Swim as creators of all genres explored themes and grief in their work. And then there is the Internet and YouTube, which has changed the way the video has been consumed and paved the way for more experimental types of programming. The creators began experimenting by going beyond the stories of animated families and addressing topics and themes rarely discussed.
"You're going to get different types of animation for different types of audiences," says Bob-Waksberg about the themes explored today and what's likely to happen. "Traditionally, adult entertainment was aimed at young male audiences, there is no reason for this to happen, and as it begins to open, you will see more experimentation of [whether] we can have animated shows for different types of audiences. "
This includes greater opportunities for other voices of the genre. Before the third season, for example, Rick and Morty added four women to her writing room, creating a 50-50 male-female division. On Amazon's Fact, Bob-Waksberg is teaming up with BojackKate Purdy, who won a WGA award for her work on Netflix comedy.
"There are a lot of women who have not had animation for them or by whom they are underserved," he says. "There are people of color who are poorly served by animation.The public is there and I think they are underserved, and it's really exciting."
Even with traditional family entertainment, there is room to grow. Bouchard created Bob burger from his perceived lack of shows that spoke of the dynamics of what he calls "blue-collar designers".
"It felt very natural to me as a child, and I think it has something to do with my parents and where they come from: the bohemian period, just because they're from blue-collar families did not suggest "supposed to pursue creative activities," he says. "The character" blue collar "is often limited. When this character is introduced, they are somehow supposed to be a mass that comes home, sits on the couch and is not curious, does not read books and is not interested in doing things. I grew up with a different approach, and I like to put that on TV. I think it's a more interesting character to watch. "
While more and more broadcast networks and services are broadcasting live story series that target audiences that are generally underserved, animated rates are more appropriate as the forum offers a better opportunity to talk. experience style, tone and risk. . It's something that Reed decided to do half way Archeris running. The comedy of espionage began traveling in different places – and through time – all with the same cast of characters. "Animation allows us to do things that we could never afford and that we will never have, even if you spent a lot of money on live action," says Reed.
Bob-Waskberg, who had not worked in animation before Bojack, was less adventurous when it started but it ended up helping to keep the series on talking animals stranded. "I was really scared of things too cartoones … [but] What I quickly discovered, is that the cartoon of the show was not an obstacle; in some ways, the designer that you go with the show, the most realistic and most solid that you can go, which is somewhat counterintuitive, "he says.
Bouchard may have played the most with creativity, to the point of throwing men to read for women's roles. "We [enjoy] the fact that you can control the unique relationship between the voice and the character, he says. Part of what we wanted to do was control what you hear and what you see; Sometimes it's not the same thing. [We want to] Have a 40 year old man play a 13 year old girl and do not make a joke about it. We do not do it because that's the joke. We do this because Dan [Mintz, voice of fan favorite Tina Belcher]the voice really lends itself to these characters. "
And these great risks have been rewarded. Shows like BoJack, Bob's Burgers and Rick and Morty helped the genre to be taken a little more seriously than during the days of Flintstone. "People are talking [about] Rick and Morty in the same breath as they do it Veep, " Archer & # 39;Reed said. "One gets to be drawn, but the writing and creativity below are identical – it's a strange thing, and also a good feeling."
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