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Soon, the #GettheStrap phrase will exceed the limits of 50 Cent social media accounts. The rapper and entrepreneur, the birth name Curtis Jackson, has partnered with Bellator MMA which includes a new line of clothing and its brand of Le Chemin du Roi champagne.
Bellator, a major California-based MMA promotion company owned by Viacom, wants the 50 Cent slogan to be the model of a "cutting-edge" clothing line, with a "distinctive attitude" shared by the press.
"We are excited to partner with such a legendary icon who has been a friend of the Bellator family for some time. The "Get The Strap" clothing line is just the beginning of many joint ventures that we will explore together, "said Scott Coker, president of Bellator MMA.
For 50, it's a lucrative business. Aside from clothing, her champagne brand is starting to be "integrated into Bellator events from signage in the arena to carpets, etc." 50 promotes its future projects in the world of MMA management and production.
"Bellator has a list of some of the most charismatic athletes in the world," he said. "As my relationship with Bellator deepens, you will see me evolve into combat management opportunities that will allow me to incorporate stars into scripted and non-scripted projects on Viacom and other networks.
Earlier this year, 50 people said they sold the slogan "Get The Strap" to Bellator for $ 1 million. HipHopDX reported that the two were in talks, but their source did not disclose the exact amount of transaction 50 / Bellator. Although this latest announcement confirms their partnership, we still do not know how many dollars "Get The Strap" has been sold.
Stay tuned for more information on the future merch #GettheStrap and the new 50s adventure in mixed martial arts.
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