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Jeff Chiu / Associated Press
Not only is there a title on the line, but there will be a cash prize for the winner of the Bellator Welterweight World Grand Prix.
And all thanks to Curtis "50 Cent" Jackson.
Bellator issued a Press release Thursday to announce that he had reached an agreement to form a "Global Partnership" with 50 Cent that will include a new clothing line "Get The Strap" as well as the rapper's champagne brand.
The press release did not reveal the amount of 50 cents in the deal, but he noted that he would bring in $ 1 million for a cash prize.
In June, 50 Cent revealed that he had entered into a $ 1 million deal with Bellator for the rights to "Get The Strap". It was only the beginning of things to come.
"We are excited to partner with such a legendary icon who has been a friend of the Bellator family for some time," said Bellator MMA President. Scott Coker said in Thursday's press release. "The clothing line "Get The Strap" It is only the beginning of many joint ventures that we will explore together. "
50 Cent also shared his thoughts in the press release: "I am delighted to be associated with the Bellator Viacom franchise.Mixed martial arts are some of the richest action events in the world. Idea to see how I intend to jostle the MMA with the integration of my brand "Get The Strap" as well as my luxury champagne The King's Way. "
The 2018 The Bellator World Welterweight Grand Prix includes support for eight hunters, Lorenz "The Monsoon" Larkin and Yaroslav "Dynamo" Amosov fighting in another fight:
The action starts on Saturday, September 29th.
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