Media mania: a mid-term election that looks a lot like a presidential election on television



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Networks add extra hours of coverage

On the cable, live non-stop coverage has been around for hours. All CNN newscasts are live from the DC office of the network. The broadcast of the special election night begins at 5 pm HE, one hour before the closing of the first polls in Kentucky.

Fox News and MSNBC promotions begin at 6pm. AND. These broadcasts will be based in New York.

Fox has built a temporary studio and interactive space outside its central headquarters for the midterms. And NBC brought back "Democracy Plaza", its patriotic name for Rockefeller Plaza at the time of the elections. The results will be posted above the famous ice rink.

Rockefeller Center Ice Rink November 8, 2016

The cable news channels will be live all night and until the next day. But they will compete much more with viewers against NBC, ABC and CBS compared to previous years.

In 2002, 2006, 2010 and 2014, these three broadcast networks generally scheduled one hour of prime time coverage. There were shortcuts earlier in the evening and live feeds to the web, but that was all – one hour of prime time.

This year is different. NBC, ABC and CBS will all be live from 8pm. until 11pm Anchors based in New York will continue until the early hours of the west coast. Coverage could continue even after 2 am

On CBS, there is a difference: Stephen Colbert organizes a live edition of "The Late Show" at 23:35. AND to react to everything that happens during the elections.

ABC News has set up its new headquarters in New York, in the Upper West Side, unlike the election nights held in Times Square. Anchors will use augmented reality technology to display the latest power updates.

NBC and CBS turned their morning broadcast studios into election-themed sets.

Following hundreds of races is an exciting challenge for networks and major newspapers. Most major networks now have a version of the Magic Wall, a touch panel developed by CNN ten years ago.

"Telling the story of the House is always a challenge because we have to keep track of 435 separate races – most of which have no known names," Feist said. So we "completely reprogrammed the magic wall to help keep track of the house, and we gave John King a new set of tools to track every competitive home race."

Local newscasts and websites will further deepen the details. In Texas, where the Senate race was hotly contested, the non-profit newspaper The Texas Tribune has partnered with a local television channel to produce a live stream for the election night.

Partisan media joins forces to pull out vote

Since 2016, there has been an increase in media views on the left – partly to try to match the conservative media universe on the right.

New outlets such as Crooked Media, the progressive media company created by former Obama collaborators, prioritize the removal of voting efforts. Crooked has done a spin-off of his Pod Save America podcast titled "Vote Save America", which contains a lot of information about why and how to vote.

On the right, radio hosts and pro-Trump celebrities on Twitter have been imploring their audience to vote as well.

Rush Limbaugh pleaded his case on his radio show Monday afternoon and then repeated it at Trump's Monday night rally.

Fox's Sean Hannity broadcasted the rally live in what was essentially a GOP infomercial. Then he went on stage with Trump, despite his earlier statement that he was not there to campaign for the president.

Hannity's colleague Jeanine Pirro also appeared on stage. She told viewers, "If you want to see Maxine Waters, Chuck Schumer, Nancy Pelosi for the next two years, do not show up and vote."

Partisan outlets on both sides promise many hours of live coverage.

The digital network "Young Turks", who defended the candidacy of Alexandra Ocasio-Cortez before her first surprise victory this year, at 13h. start time Tuesday.

And The Gateway Pundit is promoting the "election coverage" organized by former Trump chief strategist Steve Bannon.

But based on history, most voters will connect to important networks – one remotely, a cell phone, the other to refresh for results until the last hours.

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