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The Girl Scouts are suing the Boy Scouts, claiming that the organization's global branding initiative has confused consumers, ranging from misleading Boy Scouts to misinformation about a merger. of both groups.
Tuesday's lawsuit against the trademark is an attempt to dispel the uncertainty, said the Girl Scouts of the United States of America.
The Manhattan federal affair revealed that the two distinct youth organizations had long coexisted.
Problems arose when the "fundamental distinction between the sexes" was changed by the Boy Scouts of America, who announced in October 2017 that it would open its doors to girls from 2019 onwards.
Earlier this year, Scouts unveiled a new marketing campaign to support their efforts. "Scout Me In," proclaimed the slogan.
But definitely solve the scouts out of the name change.
The Girl Scouts Trial stated that the Boy Scouts of America were not allowed under federal and New York law to use terms such as "scouts" or "scouting" themselves. same Scouts. & # 39; "
All this sent the false message that the Boy Scouts of America was now the exclusive organization providing leadership development services to girls, says the lawsuit.
In the newspapers, Girl Scouts reported that the announcement of the brand new scout image had created all sorts of confusion in brands across the country.
For example, some families in Minnesota wishing to register their daughters were wrongly informed that Girl Scouts and Boy Scouts had merged. Meanwhile, in Indiana and South Dakota, parents mistakenly enrolled their girls in Girl Scout programs for girls.
The Girl Scouts, an organization formed in 1915, argued that if Scouts wanted to expand their base, they could not do it at their expense.
Legal actions include trademark counterfeiting and alleged interference in the economic outlook.
A Boy Scouts of America spokesperson could not be contacted immediately for comment.
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