Why is it important that "Donde votar", Spanish for "Where to vote", is Google's main search on election day



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The main trend search on Google in the morning of the mid-term elections of 2018 was "Donde votar", which means "Where to vote" in Spanish, which is further evidence that the Latino vote is becoming more and more of a force decisive in the election of political leaders.

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Recent surveys by the Pew Research Center show that registered Hispanic voters were "more engaged in this mid-term election" than before.

PHOTO: Voters fill ballots at a polling station to participate in the advance poll in California's 25th Congressional District on November 4, 2018, in Lancaster, California. Mario Tama / Getty Images
Voters fill their ballots at a polling station to participate in the advance poll in California's 25th Congressional District on November 4, 2018, in Lancaster, California.

A Reuters / Ipsos poll released on Sunday also revealed that the heightened enthusiasm of Hispanic voters for the Congress's mid-term Congress in 2018 surpasses that of all US adults.

More than 52 percent of registered Hispanic voters said they thought a lot about the election, up 16 percentage points from 2014, according to Pew. In addition, 55% of Hispanic voters said they were more excited to vote, up from 37% in 2014, the survey found.

On the morning of election day, the Google Trends Twitter account announced that "Donde votar" was Google's leading online search of the United States. Google provided a plug-in that allowed users to enter their address to search for the nearest polling locations after the search. "Donde votar" or "Where to vote".

PHOTO: Google has provided a plug-in to users searching for a Donde vote or Where to vote.Google
Google has provided a plug-in to users searching for "Voted Donde" or "Where to vote".
PHOTO: People arrive for early voting at a polling station in Charlotte, NC on October 23, 2018.Chuck Burton / AP
People arrive for early voting at a polling station in Charlotte, NC on October 23, 2018.

Much of the hike took place on Monday afternoon, says a chart on Google Trends, but the search remained No. 1 until the election morning.

The factoid could mean an increase in the voter turnout of the population, which was well below that of other elections by 27%, according to Pew. In addition, more than 29 million Hispanics have the right to vote, 4 million more than in 2014.

The Reuters / Ipsos poll found that 36% of Latin American voters said they would "some" vote, an increase of 9% over 2014.

PHOTO: Voters line up in the Brunswick Junior High School gym to receive their ballot for the mid-term election on November 6, 2018, in Brunswick, Maine.Robert F. Bukaty / AP
Electors line up at the Brunswick Junior High School gym to receive their ballot for the mid-term election, November 6, 2018, in Brunswick, Maine.

The vote of Latin Americans could play a crucial role in several states, including Florida, California and some elections in the southwestern part of the country, the Associated Press reported.

In California, there were early signs that Latinos were asking for a higher vote, and an advance vote in southern New Mexico revealed strong participation of Hispanics, according to AP.

On Monday, Latin figures such as Zoe Saldana, Eva Longoria, America Ferrera, Rosario Dawson and Eva Longoria took to the streets of Miami to rally voters in the elections.

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