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In a match made in brand mascot heaven,
Colonel Sanders and Mrs. Butterworth are recreating one of the most famous dance sequences in the history of movies: the climactic "(I've Had) The Time of My Life" duet from "Dirty
Dancing. "
The smile-inducing 30-second spot (below), from Wieden + Kennedy Portland, promotes KFC's latest limited-time offering: Kentucky Fried Chicken & Waffles.
Tea
What do you think about it? What do you think about it? Craig Fleming has the dancing Colonel – and officially marks the end of Jason
Alexander's reign as the Colonel, according to a KFC brand rep. However, there are also plans for continuing to play the Colonel beyond this current commitment.
The LTO menu
item features KFC's extra crispy chicken on a Belgian Liege waffle from yeast-risen dough and Belgian pearl sugar). And in another example of the growing number of
cross-company marketing partnerships, the dish is finished with … you guessed it: a dash of Mrs. Butterworth's syrup.
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Mrs. Butterworth is a brand of Pinnacle Foods, which was
acquired by Conagra Brands in July 2018. KFC is part of Yum Brands.
The QSR is also a variation of the combo that features KFC's Hot Honey fried chicken between two
waffles.
The items are available at KFCs from breakfast through closing, for under $ 6, through Dec. 31.
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