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The grain manufacturer said on Monday that it plans to sell its biscuit and snack food business to focus on its "core" business.
"These brands struggled to compete for resources and investments in our portfolio," said CEO Steve Cahillane in a statement. "These changes will make Kellogg more agile and better focused on the growing demand for our foods."
Kris Bahner, Kellogg's senior vice president of global business, could also be sold, including Mother's and Murray cookies, as well as Little Brownie Bakers, a division that makes several popular Girl Scout cookies. Kellogg's fruity snacks and Stretch Island fruit snacks are also on the list.
During a consumer conference held earlier this year, Cahillane has named its other brands, including Cheez-Its, Crackers Club, Rice Krispies Treats and Pringles, as its "powerful brands."
The company is also tinkering with its way of selling snacks. When they announced revenue last month, executives announced they would increase their investment in single-use and take-away snacks.
The company said it would share more details at an event held Tuesday for analysts and investors.
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