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Not so fast, said the Tequila Regulatory Council (TRC) in Mexico. According to her, the "name" Teslaquila "evokes the word Tequila … (and) Tequila is a protected word. "
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The CRT monitors producers to ensure they comply with the strict rules of denomination of origin, which require that the spirit be established in the Mexican states of Guanajuato, Jalisco, Michoacan, Nayarit or Tamaulipas, among others.
According to the website of the US Patent and Trademark Office, Tesla has filed an application for registration of the trademark "Teslaquila" as "distilled agave liquor" and "liquor d & # 39; 39, blue distilled agave ". Similar applications have been filed in Mexico, the European Union and Jamaica.
"If she wants Teslaquila to be viable as tequila, she will have to associate with a licensed tequila producer, adhere to certain standards and seek approval from the Mexican Institute of Industrial Property." ", said the CRT in a statement.
"Otherwise, it would unauthorized use the original name of the tequila," he added, adding that the proposed name, "Teslaquila", could lead consumers to confuse the drink with tequila.
Tesla has not responded to several requests for comments.
Other high profile celebrities have taken advantage of the new international fame of tequila, while spirit wins the ranks of leading liqueurs and that it loses its image of spirited drinking drunk by desperate people and fraternities.
Last year, Diageo bought Casamigos, the high-end tequila brand of actor George Clooney, for an amount of up to $ 1 billion.
Bacardi's decision in January to acquire Patron Spirits International, a refined tequila manufacturer for US $ 5.1 billion, is also among the agreements recently concluded in this sector.
After years of speculation, Mexico's Beckmann family has launched Jose Cuervo's first public offering in 2017, raising more than $ 900 million.
Reuters
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