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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "According to Apex Marketing, the search buzz in QG2 was worth at least $ 42 million, which tracks the value of media placement and referrals. Apex has reviewed media coverage, including print, television and online, since the beginning of this year and social media discussions since November. In the last two weeks alone, head office social media discussions generated more than $ 8.6 million worth of attention. "data-reactid =" 32 ">According to Apex Marketing, the search buzz in QG2 was worth at least $ 42 million, which tracks the value of media placement and referrals. Apex has reviewed media coverage, including print, television and online, since the beginning of this year and social media discussions since November. In the last two weeks alone, head office social media discussions generated more than $ 8.6 million worth of attention.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Eric Smallwood, president of Apex Marketing Group, said the research done by HQ2 was particularly successful in getting people's attention. "It's in the national news because it's about Amazon. It also has a local influence since there were 20 cities on the list, "said Smallwood.In view of the unusual breadth and relevance, national and local media have always covered the subject. "data-reactid =" 33 ">Eric Smallwood, president of Apex Marketing Group, said the research done by HQ2 was particularly successful in getting people's attention. "It's in the national news because it's about Amazon. It also has a local influence since there were 20 cities on the list, "said Smallwood.In view of the unusual breadth and relevance, national and local media have always covered the subject.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "And when Amazon made big announcements such as the list of preselected cities in January and its final decision this week, it made headlines. Amazon HQ2 has become a hot topic on social media such as Twitter and LinkedIn."data-reactid =" 34 ">And when Amazon made big announcements such as the list of preselected cities in January and its final decision this week, it made headlines. Amazon HQ2 has become a hot topic on social media such as Twitter and LinkedIn.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Smallwood said the marketing value was only an added bonus obtained by Amazon through the search for its headquarters. "At the end of the day, these are the best deals that states can offer." The added value is just a drop in the bucket compared to what the e-commerce giant actually spent on advertising and marketing. promotions. According to Ad Age, Amazon spent about US $ 3.4 billion on advertising and marketing campaigns in the United States. "data-reactid =" 35 ">Smallwood said the marketing value was only an added bonus obtained by Amazon through the search for its headquarters. "At the end of the day, these are the best deals that states can offer." The added value is just a drop in the bucket compared to what the e-commerce giant actually spent on advertising and marketing. promotions. According to Ad Age, Amazon spent about US $ 3.4 billion on advertising and marketing campaigns in the United States.
<h2 class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "HQ2 expensive for cities"data-reactid =" 36 ">HQ2 expensive for cities
Philadelphia has offered office space available to Amazon in its HQ2 offering. (Photo: Pilly.com)
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The 20 cities on the list of finalists and the last two winners, New York and Arlington, Virginia, also attracted much attention from the media. But unlike Amazon, advertising was not free for municipalities. Philadelphia, for example, would have has sunk more than $ 500,000 to try to convince Amazon to settle there, mainly for the research and marketing of its proposal."data-reactid =" 57 ">The 20 cities on the list of finalists and the last two winners, New York and Arlington, Virginia, also attracted much attention from the media. But unlike Amazon, advertising was not free for municipalities. Philadelphia, for example, would have has sunk more than $ 500,000 to try to convince Amazon to settle there, mainly for the research and marketing of its proposal.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Meanwhile, other tech giants have taken a different approach. Google is would have silently expanding its footprints in New York, adding space for 20,000 people. Apple, another one-trillion-dollar company, has pledged $ 30 billion to build its second campus. But Tim Cook, Apple's CEO, said no to a public bidding process and the resulting free publicity. "data-reactid =" 58 ">Meanwhile, other tech giants have taken a different approach. Google is would have silently expanding its footprints in New York, adding space for 20,000 people. Apple, another one-trillion-dollar company, has pledged $ 30 billion to build its second campus. But Tim Cook, Apple's CEO, said no to a public bidding process and the resulting free publicity.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = ""We wanted to restrict the number of people to prevent this auction process that we want to stay out of," Cook said in January. Apple plans to announce the site's location later this year."data-reactid =" 59 ">"We wanted to restrict the number of people to prevent this auction process that we want to stay out of," Cook said in January. Apple plans to announce the site's location later this year.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Krystal Hu covers technology and the economy for Yahoo Finance. To follow her Twitter."data-reactid =" 60 ">Krystal Hu covers technology and the economy for Yahoo Finance. To follow her Twitter.
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