[ad_1]
The Miami Marlins are rebranding again, revealing the team’s new logos and colors on Thursday.
As the new ownership group tries to forge a new path for the organization, the club’s color palette has been changed ever-so-slightly and the team’s primary “M” logo – introduced in 2012 – has been redesigned. The new logos are intended to look like the city’s famous neon nightclub signs.
“The logo and colors aim to capture the rich baseball history, diversity, and energy of the area,” the Marlins said in a release. “The pairing of Miami Blue and Caliente Red pop off of the base color of Midnight Black, energizing the script and giving the logo an electric and vibrant look emblematic of the Miami energy and nightlife.”
This is part of ownership ongoing effort to distance itself from the history under previous owner Jeffrey Loria. Since the season ended, the massive home run statue in center field was removed at Marlins Park, a gaudy structure that was divisive among fans and management.
The Derek Jeter-led group has faced scrutiny since taking over last fall, trading All-Stars in Giancarlo Stanton, Christian Yelich, Marcell Ozuna and Dee Gordon.
[ad_2]
Source link