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Evie Fordham | Reporter on politics and health
Buyers love Black Friday because they can save money and start shopping for Christmas gifts earlier than expected – but all Black Friday offers are not equal.
Average markdowns in popular stores range from less than 20% to almost 70%, according to a WalletHub poll released Friday, detailing which stores will receive the largest discounts on Black Friday.
WalletHub reviewed 7,000 Black Friday offers at 35 popular retailers, including BJ's, Stein Mart and Best Buy.
Belk, JCPenney, Stage and Kohl's are the best places to buy major discounts, all of which offer average discounts of 60 to 70%, according to WalletHub. New York & Company stocks, Payless Shoe Source and Dick's Sporting Goods are also at the top of the WalletHub index, with average discounts hovering around 50%. (RELATED: These are the craziest offers that cities and states have designed to attract Amazon HQ2)
Buyers looking for clothing and accessories for this black Friday are in luck: retail items, such as sweaters, pants and shoes, benefit from the largest discounts, according to the report. ;investigation. Meijer is one of the best places to buy clothes and accessories for this Black Friday. It offers reductions of 64% on average; JCPenney, which offers average discounts of 63%; and Belk, which offers average discounts of 62%.
A view of guests buying the Jetblack Holiday Marketplace event at Cadillac House on November 13, 2018 in New York. Brian Ach / Getty Images for Jetblack
The survey recommended Lenovo and JCPenney for computers and phones, JCPenney and Shopko for furniture and Sears, Stage and Kohl's for jewelry.
As for holiday gifts for the little ones, WalletHub said Stage and Belk had the best deals for toys, while Best Buy and Walmart had the best deals for video games.
WalletHub found that the average discounts at Walmart and Target were lower than many others: about 30% and 35%, respectively. But the discounts were not as low as other popular retailers like Big Lots, Sam's Club and Ace Hardware, whose discounts were around 20%.
The WalletHub Index is a useful tool for planning Black Friday purchases, but if buyers are looking for a particular item, they should be careful to check if specific retailers are offering offers.
Retailers are gearing up for the holiday shopping season since September or earlier by hiring additional workers. US consumers are expected to spend between $ 717 and $ 720 billion over the holiday season, up more than 4% from 2017, according to the National Retail Federation.
This is compared to the $ 9 billion that American consumers spent to celebrate Halloween and $ 18 billion they spent at Easter in 2018, according to the National Retail Federation.
Follow Evie on Twitter @eviefordham.
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