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However, Steve McQueen 's "Widows" tells the sad story of a well – done and well – reviewed film that, one way or another, did not find any good. important audience.
When a movie of over $ 60 million opens as "Fantastic Beasts: The Crimes of Grindelwald", you can call it the main story and go from there. However, the subplots provided by "Widows", "Instant Family" and "Green Book" are just as interesting. These results are not encouraging. in the case of "widows" and the "green paper", the implications are frightening.
At $ 170 million, this weekend will be down about 15% from last year. While "Fantastic Beasts" provided a solid franchise, "Justice League" was 50% more popular. Last year, we had the surprise with the initial success of "Wonder", which opened for $ 27.5 million.
"Fantastic Beasts: The Grindelwald Crimes"
Jaap Buitendijk
"Grindelwald" is the smallest opening of a J.K film. The universe of Rowling magicians. It is disappointing with 19% less (adjusted), but Warners will be comforted by the performance of the film abroad of 191 million dollars this weekend (Japan remains to come). But with a lower start and a 16% drop on the second day, it will be hard to maintain over a long period. "Ralph breaks the Internet" looms on Wednesday, and the "Creed 2" of the next weekend will probably be even bigger.
"Widows"
Merrick Morton
The low-end hint for Steve McQueen's acclaimed thriller, "Widows," was $ 15 million, with insiders suspecting it could reach $ 20 million. Instead, he only managed to get $ 12.3 million to end up in fifth place. This is a lower figure than the older audience, distorting "Book Club", "Acrimony" by Tyler Perry and "12:17 in Paris" by Clint Eastwood.
However, the "reading club" costs only $ 10 million; the Widows budget was $ 42 million. He received excellent reviews (Metacritic: 85) and targeted three audiences (sometimes overlapping) who can advance a film: women, the elderly and African Americans. In the star Viola Davis, he has one of the most acclaimed actresses of our time. And yet, he manages only $ 1.5 million more than "BlackKklansman", in a little less than double the rooms. How could this happen?
The film is unconventional – for its serious director, for his star, for his detective story focused on women. The Cinemascore B – mediocre, and might reflect a very divided audience – suggests that many came for an action-oriented film and did not get what they wanted.
Fox reports a split of 55-45 women, with 79% of those 25 and older (more than normal). However, this comes at a time when there are many things on the market for these adults. The racial division was 49 to 23 years old, from white to black, which showed a clear resistance from the African-American public. That's about $ 3 million from this group, while many films with African-American directors and / or directors can open at $ 20 million or more, with a significant portion of that audience.
The 18% jump on Saturday for "Widows" is not great for an adult movie. And with "Creed 2" and "Green Book" that will open or expand this weekend, it seems unlikely that it will catch its breath. It's sad: it was a different kind of movie, and it was far from successful. This will be noticed.
We covered the lukewarm beginning of the "Green Book" in our specialized report. Better days might be ahead: the first Cinemascore A + could result in word of mouth since it will be showcased at 1,000 theaters this week. But the chances are not very good.
"Instant family"
Hopper Stone / SMPSP
In this mix, the mediocre results of a Mark Wahlberg comedy destined for Central America are not as relevant today. Nevertheless, $ 14 million for a movie similar to his movie "Daddy's Home" is a retreat. Wahlberg, whose career has mastered both action and low fares, stumbled at the beginning of the year with the action-oriented "Mile 22". It opened in August pretty much, with a similar budget of about $ 50 million.
"Bohemian Rhapsody"
20th Century Fox
Three large openings seemed to have a negative impact on the delays. The best was "The Grinch", down 43% in the second week. It's not bad with "Grindelwald" at stake, and goes to $ 126 million with the upcoming holidays. With a budget of 75 million dollars, it will be a significant advantage for Universal.
The other two openings last week went from bad to worse. "Overlord" dropped 62% and "Girl in Spiderweb" dropped to 68%. Again, it seems that companies have favored the most well-known franchises, unless a film becomes an autonomous event. That helped "Bohemian Rhapsody", which lost 50% but $ 128 million, and "A star is born", with 47% but $ 187 million.
At the same time, Disney faces its third loser of the year: "The Nutcracker and the Four Kingdoms" thus getting closer to the end of its range, with a 54% drop and at best a $ 50 million for a budget of $ 120 million. movie. It's more abroad, but barely prosperous.
The top ten
1. Fantastic Beasts: The Grindelwald Crimes (Warner Bros.) NEW – Cinemascore: B +; Metacritic: 53; Is. budget: $ 200 million
$ 62,200,000 in 4,163 movie theaters; APT (per theater): $ 14,941,000; Cumulative: $ 62,200,000
2. The grinch (Universal) Week 2; Last weekend # 1
$ 38,165,000 (-43%) in 4,141 theaters (no change); PTA: $ 9,216; Cumulative: $ 126,544,000
3. Rhapsody of Bohemia (20th Century Fox) Week 3; Last weekend # 2
$ 15,700,000 (-50%) in 3,810 theaters (-190); PTA: $ 4,121; Cumulative: $ 127,886,000
4. Instant family (Paramount) NEW – Cinemascore: 58; Metacritic: A; Is. budget: $ 48 million
$ 14,700,000 in 3,286 theaters; PTA: $ 4,474; Cumulative: $ 14,700,000
5. widows (20th Century Fox) NEW – Cinemascore: 86; Metacritic: B; Is. budget: 42 million dollars
$ 12,300,000 in 2,803 movie theaters; PTA: $ 4,388; Cumulative: $ 12,300,000
6. The Nutcracker and the Four Kingdoms (Disney) Week 3; Last weekend # 4
$ 4,678,000 (-54%) in 2,635 movie theaters (-1,131); PTA: $ 1,775; Cumulative: $ 43,871,000
7. A star is born (Warner Bros.) Week 7; Last weekend # 5
$ 4,350,000 (-46%) in 2,010 movie theaters (-838); PTA: $ 2,164; Cumulative: $ 185,841,000
8. Lord (Paramount) Week 2; Last weekend # 3
$ 3,850,000 (-62%) in 2,859 movie theaters (unchanged); PTA: $ 1,347; Cumulative: $ 17,743,000
9. The girl in the spider's web (Sony) Week 2; Last weekend # 6
$ 2,500,000 (-68%) in 2,929 theaters (no change); PTA: $ 854; Cumulative: $ 13,291,000
10. The crazy person (Paramount) Week 3; Last weekend # 7
$ 2,260,000 (-66%) in 1,301 theaters (1,167); PTA: $ 1,737; Cumulative: $ 28,888,000
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