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Taylor Swift announced that she has a "new home" on Instagram on Monday.
Twelve years after releasing his first self-titled album on Big Machine Records, the 28-year-old singer-songwriter has signed a new record deal. As part of its deal, Swift is redefining how artists are compensated for Spotify feeds. In 2015, Swift wrote a letter to Apple Music, accusing the company of not paying royalties to artists during its free trial period. the next day the company changed its policy. She also criticized Spotify, its main competitor.
"I am delighted to announce that my musical focus will be Republic Records and Universal Music Group." Over the years, Sir Lucian Grainge and Monte Lipman have been incredible partners. It's so exciting for me that with the UMG team, my label family will move forward, "said Swift, 10-time Grammy, to his 113 million Instagram followers. It's also incredibly exciting to know that I have all my master recordings that I make of my own. "
"It's really important for me to see things for a label about the future of our industry, so motivated by the new opportunities created by the streaming world and the ever-changing landscape of our industry. I am also convinced that streaming has been founded continues to flourish through the magic created by artists, writers and producers, "Swift told his followers. "There was one condition that meant more to me than any other point of transaction.As part of my new contract with Universal Music Group, I asked that any sale of their Spotify shares result in a distribution of To their artists, not recoverable.They have generously accepted what, in their opinion, will be much better than what had been paid before by other major labels: I see this as a sign that we are Let's move towards positive changes for creators, a goal that I will never be able to stop trying to help achieve, in every way possible, "added Swift, who signed a contract on several albums with UMG. "I am so happy to have Sir Lucian Grainge as a partner in these efforts."
(The singer removed her music from Spotify in 2014, but returned to the streaming service in 2017, on a date that coincided with the release of Katy Perryof Witness.)
Swift sent his "sincere thanks" to Big Machine Records Scott Borchetta "For having believed in me at the age of 14 and having guided me over more than a decade of work I will always be so proud of." Swift, who went from country to pop in 2014, added: "I am extremely grateful to be able to do what I love, especially with the people I have had the chance to work with. The best thing I've been lucky enough to receive the dedication, trust and loyalty of fans who care about the lyrics and melodies I've written. Future is to make you proud.I'm so excited.I'm looking forward to showing you what I do next. "
In a statement, Grainge said, "Few artists in the history address the combination of global success and Taylor Swift's brilliant creativity, she's so versatile that she can do it all." Such a huge respect for Taylor, especially for her use of her. As a result of her commitment to her fellow artists, she wanted to not only associate with a company that understood her creative vision, who had the resources and the resources to do it. expertise needed to carry out its projects on a global scale, but also a partner whose approaches to artists were aligned with its own.With these common beliefs, we can accomplish many things together and We are all extremely proud of UMG to have the next chapter of its career at its side. "Lipman, founder and CEO of Republic Records, added:" Taylor has not only captivated the imagination an entire generation, but it has also redefined the paradigm of the modern music industry. His commitment to composition and performance earned him respect. I can only imagine what Taylor is capable of achieving in the years to come, both culturally and creatively. I am delighted to create an alliance with Republic Records and the incomparable Taylor Swift. . "
Swift did not reveal when she would release her next album.
(E! And Universal Music Group are both members of the NBCUniversal family.)
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