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Less than a month after becoming a free agent, Taylor Swift announced Monday, Nov. 19, to have signed a new global registration agreement with Universal Music Group, with US partner UMG's Republic.
In an Instagram post announcing the contract, Swift spoke to the President and CEO of Universal Music Group Lucian Grainge and Republic Records CEO Monte Lipman, writing, "I'm thrilled to announce that my musical focus will be Republic Records and Universal Music Group, and over the years, Sir Lucian Grainge and Monte Lipman have been incredible partners, and it's so exciting for me that they as well as UMG The team is the family of my labels that is evolving and it's also incredibly exciting to know that I will have all my master recordings that I now make. "
This move means that Swift will be releasing Big Machine, its label since 2006. Swift has sold more than 32 million albums in the United States alone. Even in a world of declining sales volume, Swift's sales figures remain discouraging. Reputation At over 1 million copies sold during its first week, Swift is the only actor to have sold four million weeks, with four different albums, since Nielsen began recording in 1991. His most successful album sold in the United States is that of 2008. Without fear to 7.2 million copies. Republic has been promoting Swift singles on the radio for several years.
In a statement, Grainge said, "Few history artists have imagined the combination of gigantic global success and Taylor Swift's creative genius. She has so many talents that she can do it all. I have tremendous respect for Taylor, especially for using his hard-earned influence to promote positive change. Because of her commitment to her fellow artists, she not only wanted to partner with a company that understood her creative vision and had the resources and expertise to execute globally for her, but she was also looking for a partner whose approach to artists was his own. . With these shared beliefs, we can accomplish many things together, and we are all extremely proud of UMG to have the next chapter of his career at his side. "
"Taylor has not only captivated the imagination of an entire generation, but has also redefined the paradigm of the modern music industry," said Monte Lipman, founder and CEO of Republic Records. His commitment to composition and performance has earned him the respect of his peers and millions of fans who love the world. I can only imagine what Taylor is capable of achieving in the years to come, both culturally and creatively. I am delighted to create an alliance with Republic Records and the incomparable Taylor Swift. "
In celebrating his new home, Swift made it clear that owning his own masters was an important part of the deal, as well as an avant-garde vision of the company. "It is very important for me to see things in the face with a label regarding the future of our industry," she wrote. "I feel so motivated by the new opportunities created by the streaming world and the ever-changing landscape of our industry." She also argued in favor of fellow artists, making the negotiated point of view that any share of UMG's Spotify shares entailed the distribution of money to their artists, not recoverable.
Depending on the year, Swift's share of Big Machine's sales and streaming activity in the United States ranges from 21.2% of total labels in 2016 to 56.6% in 2015. In 2017, it accounted for 41.2% and so far this year, its sales and streaming account for 34.1%, according to Billboard calculations using data from Nielsen Music.
Big Machine did not immediately respond to a request for comment.
More soon…
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