Cancer centers called for misleading advertising

NBC NEWS – Some of the country's largest and most prestigious cancer treatment centers use misleading testimonials that do not reveal their results, which is not typical, according to a watchdog report.

Out of a total of 48 cancer centers, 90% used "atypical patient testimonials," according to the "Deceptive Marketing of Hope" report, released last month by Truth In Advertising (TINA.org), a consumer group at non-profit.

The report included well-known names in cancer treatment, such as MD Anderson in Houston, Memorial Sloan Kettering in New York, Dana-Farber in Boston, and Moffitt in Tampa, Florida.

He also called the Cancer Treatment Centers of America (CTCA), a for-profit hospital headquartered in Boca Raton, Florida, is the leading investor in advertising and marketing in cancer centers, according to Kantar Media.

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