Chipotle re-engages his manager in the drama dine and dash

Chipotle rehired the manager who was fired in response to a viral video in which she was accused of racial profiling of her clients.

On Friday, a Twitter user, Masud Ali, tweeted a video of himself and a group of friends who were denied service at a Chipotle restaurant in St. Paul, Minnesota. Ali and his friends say in the video that the employees stereotyped them, as a group of young black men, as not having the money to pay for their meals.

The video went viral, having been viewed more than 6.5 million times Monday morning. Later, Friday, Chipotle announced that the director who had refused to serve Ali and his friends had been fired.

Read more: Chipotle is under fire after firing a manager who has refused to serve customers suspected of eating and rushing, and reveals a huge problem plaguing restaurants and retailers.

However, over the weekend, many people took the defense of the sacked director.

Critics of Chipotle's decision found Ali's tweets (some dating back several years) that seemed to indicate that he had a long history of dinners and frisky, a flight in which customers order and receive food without paying. Among the tweets, which Ali has since deleted, there is one that says "Dine and Dash is always interesting."

On Monday, Chipotle announced that the channel had decided to rehire the director after reviewing the evidence.

"Based on our assessment, we have returned to our manager," said Chipotle in a statement to Business Insider. "Although our usual protocol has not been followed to serve these clients, we publicly apologize to our manager for this position and we will work to continue to ensure that we support a respectful workplace for our clients." employees and our customers. "

The incident highlights the difficulties facing restaurants and retailers when they are trying to solve problems such as shoplifting, restaurant meals and cravings, while attacking the history of racial profiling.

Retailers, including Victoria's Secret, Walmart and Macy's, have all adopted policies that dissuade employees from interacting directly with alleged shoplifters. These policies are designed to maintain employee safety and prevent racial profiling of customers.