In China, Dolce & Gabbana ignites and is accused of racism on social media

He attacked pop star Miley Cyrus when she commented on Instagram that she disagreed with her policy and those of her partner, Domenico Dolce. "We are Italian and we do not care about politics and especially the American!", He replied on Instagram in a later message. "We make dresses and if you think about politics with a message, it's just ignorant. We do not need your posts or comments, so next time, please ignore us! #boycottdolcegabbana. "

Mr. Gabbana described the singer Selena Gomez as "ugly" and criticized the critics of a basketball with the phrase "I'm slim and gorgeous" on the side, displaying: "Honey, you'd rather be fat and full of cholesterol ??? I think you have a problem.

Most of the messages containing offensive comments have been removed.

Fashion blogger Bryan Yambao, blogger under the name BryanBoy and more than 600,000 Instagram followers, expressed skepticism about the brand's claim that it was allegedly hacked – a sentiment widely echoed online.

"I have a hard time believing that both social media accounts have been hacked, especially when Mr. Gabbana has a proven track record in trolling everyone, celebrities like Lady Gaga and Selena Gomez to influencers like Chiara Ferragni, both on public publications or comments, "he said in a message on Wednesday.

Dolce & Gabbana was the subject of boycott so often that the company makes t-shirts inviting people to "#Boycott Dolce & Gabbana", the red heart. It is listed for $ 295 on the company's website.

Luxury brands need to be especially careful. They have flocked to China in recent years, attracted by its rapid growth and increasingly affluent population. In September, Tommy Hilfiger presented his #TommyNow show in Shanghai and, in December, Coach is organizing his pre-fall show before the 15th anniversary in the scenic Bund region of Shanghai, demonstrating that brands want to satisfy more and more local tastes.

But the suppression of corruption led by Xi Jinping, the top leader of the Communist Party, put an end to conspicuous consumption, and brands must remain cautious about the gaping gap in wealth that has developed in China.