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RENO, Nev (KOLO) This is the iconic sound of the season.
The resounding ringtone of the Red Kettle campaign of the Salvation Army.
The tradition began in 1891 in San Francisco, where many raised money to feed those who were hungry.
It flourished to become the largest fundraiser ever organized by a non-profit organization.
That day, buyers were more than willing to contribute a dollar or two.
"I gave money because I am in the spirit of Christmas. And everything happening in the world, fires, shootings, everything. I just want to keep giving and giving, "says Diane Petrilla, who donated money to the red kettle.
"Because I'm grateful and appreciate what they do for people who really need help," says Rose Gavica, who has also contributed.
But locally, last year, the Salvation Army said fewer contributions.
They can not really say anything, but they say the bellmen have been talking to people who are passing.
"Our ringtones tell us everyday that a lot of people go by and say," I do not carry any more cash. "It's a problem for us, it's certain," says Major Charles Fowler of the Salvation Army, here in northern Nevada.
According to Major Fowler, the organization has been testing markets where card readers were used to make contributions.
But they did not really succeed, says Fowler.
As an alternate, he says that a bell ringer is asked what to do if the dealer does not have money in reserve? This card is delivered with a website.
When told about the impact of the plastic on the paper on the drive of the kettle, Gavica said this.
"Shame on people," she says.
If you would like to make a donation other than through the Red Kettle campaign or if you volunteer to help you ring the bells during the holiday season, visit Red Kettle.org of the Reno Salvation Army. .
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