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ATLANTA – Although turkey and vinaigrette may have disappeared for many Americans, their appetite for shopping has not diminished.
Black Friday sales rose for the year – a win for superstores. The Saturday of small businesses was therefore an opportunity for small shops to get into action.
"It was a big race this morning," said Kiyomi Rollins, owner of The Good Hair Shop. "I was just," OK, you bought the TV yesterday and now you're doing the little shopping today. "I can deal with it. I can deal with it."
The day started early for Rollins. Even though her store was closed on Black Friday, online sales forced her and her husband to clean the shelves of their southwestern Atlanta store before the start of the holidays for the smaller ones. companies.
"It was clear that all the stock was used for online orders," she said.
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The Rollins shop is not the only place to benefit from Saturday's small businesses. According to figures from Adobe Analytics, online sales of small businesses reached $ 400 million at 10 am. Adobe predicts that Small Business Saturday will record record-breaking online sales of $ 3 billion.
This comes after the Black Friday agreements generated more than $ 6 billion in online sales, up 23 percent from 2017, a new high.
Local and independent retailers and participating restaurants at Small Business Saturday hope that blue and white "Shop Small" signs on windows will also attract pedestrians.
In downtown Roswell, Perry and Sandra Pettett, owners of Crazy Love Coffee House, were getting ready for a great day.
"Well, it's very important because this particular neighborhood is really showcased by communities and small businesses and that it really makes the character of the area," said Perry.
It's a feeling that shares Rollins.
"We have the opportunity or the benefit of starting a business in a neighborhood," she said. "We are a neighborhood company."
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