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As part of the redesign, Ricky Strauss, the long-time studio marketing director, has been named president, content and marketing, for the upcoming Disney SVOD service, a Netflix competitor who is about to launch at the end of 2019. He will be replaced as president of marketing by Asad Ayaz.
Rumors had been circulating for some time, especially after Ayaz had been approached and refused executive positions at Fox and Paramount. The official announcement was made after a Thursday morning meeting on the studio grounds. By promoting the two men, Disney is able to keep two of the most coveted executives on his Burbank pitch and, more importantly, on the leadership suites of his rivals.
In his new role, Strauss will oversee the development of the service's original programming and manage production partnerships and acquisitions. The hope is to offer a compelling alternative to other streaming services by producing content with high production value. Among the projects that seem to concern the streaming service include a film version of Don Quixote, a series based on "High School Musical", and "Noelle", a fantasy comedy with Anna Kendrick and Bill Hader. But there are certain risks, namely that Disney is giving up billions of dollars in pure profits while it is rolling out its licensing agreements in order to launch the streaming service with the best of its own movies and broadcasts. It is thought that Fox, which Disney is trying to acquire, will help enrich the service with movies and other programs
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Agnes Chu will continue to occupy a key management position as senior vice president of content for the service, reporting to Strauss.
This is not the only major change at Disney. In March, Cathleen Taff was appointed head of the studio's worldwide theatrical distribution, replacing veteran Dave Hollis, who left to work on the company of his wife Rachel Hollis, Chic Media. Taff now plays the role of president, theatrical distribution, franchise management and insight in business and the audience.
The changes come at a time of great transition in executive suites across Hollywood. The imminent sale of Fox means that many executives, including studio head Stacey Snider, vice-president Emma Watts, and Fox Searchlight directors Steve Gilula and Nancy Utley, will either travel to Disney or be displaced. [19659002Celasedérouleégalementpuisqueplusieursstudiosontréorganiséleurséquipesdedirectionenparticuliersurleplanmarketingdel'équationLeprintempsdernierWarnerBrosaévincélechefdumarketingSueKrolletl'aremplacéeparBlairRichplusdouéeninformatiqueSonyPicturess'estrécemmentséparéedeChristineBirchdirectricedumarketingnationalàlasuited'unemini-révoltedupersonnelausujetdesonsupposétabagismeetdesoncomportementcaustiqueEtLionsgatearécemmentremplacélegouroudumarketingTimPalenparledirigeantdeSonyDamonWolf
Strauss and Ayaz are both respected for their work promoting Disney films, having been commissioned to bring everyone back to Pixar the "Star Wars". Disney continues to dominate the cinematic landscape. The studio has recently crossed the $ 2 billion mark at the national box office, the fastest ever at this stage. Recent successes include "Incredibles 2", "Avengers: Infinity War" and "Black Panther". The studio has had a rare mistake with this summer's "Solo: A Star Wars Story", which has the despicable distinction of being the first film in the franchise to lose money.
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