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Lime has just completed a very successful investment round that brings him much closer to the giant Uber.
The e-scooter company raised $ 335 million from GV (formerly Google Ventures), Uber, Alphabet, IVP, Atomico. and loyalty. The company is now valued at $ 1 billion. In a blog post, co-founders Toby Sun and Brad Bao said the successful funding would mean that Joe Kraus, of GV, would join the company's board of directors and start working with Uber for co -marking scooters.
For Uber, the investment is "a step closer to our vision of becoming a one-stop shop for all your transportation needs," according to Rachel Holt, Vice President and Head of New Modalities. Uber also acquired the Jump Bike self-service bicycle company in April. For Lime, investing can be just the benefit he needs against his competitors to expand to new cities and triumph in license wars.
For its part, Uber is also engaged in a race to be the most ubiquitous transportation provider. Lyft has also entered the bicycle and scooter market by acquiring the largest bike rental operator in North America.
Bike, scooter and ride-sharing companies present a utopian vision of a car-free future. headaches for cities like San Francisco, where crowded sidewalks, abandoned scooters and illegal behaviors like getting on the sidewalk or without a helmet have pitted local residents against each other.
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