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Leading Technology Analyst Sends Simple Message to Elon Musk Tuesday: Twitter Out
Gene Munster, Managing Partner at Loup Ventures , wrote an open letter to Tesla ( TSLA ) The CEO asks him to curb his explosions and his erratic behavior in order to "regain investor confidence".
"Your behavior feeds a useless perception of your direction – skinny and moody," wrote Munster in a letter published "on behalf of investors who believe in you and your mission".
The letter arrives two days after Musk tweeted an unfounded and derogatory complaint about Vernon Unsworth, an expert spelunker who participated in the rescue mission that rescued 12 boys and their football coach who spent nearly three weeks in a flooded cave in Thailand.
Related: Elon Musk Brings Unfounded Accusation Against a Thai Cave Rescuer
Musk called Unsworth a "pedo", or pedophile, in a tweet that he then wiped out. Unsworth is considering legal action against the billionaire of technology. Munster said this Twitter exchange with Unsworth "crossed the line".
"Fortunately, the road to regain investor confidence is well traveled, it begins with excuses," wrote Munster. "Then focus your message on your progress toward achieving Tesla's mission."
Finally, Munster wrote, "you might consider taking a sabbatical on Twitter."
Tesla representatives did not immediately respond to a request for comment.
The caver commentary was far from the first Twitter explosion for Musk, who likes to talk about tweeting about Ambien. He repeatedly castigated journalists amidst a critical coverage of Tesla, who missed the production targets of Model 3, lost senior executives and clashed with government investigators. He even planned to launch a service called Pravda to evaluate the credibility of some journalists and media.
His erratic behavior extends beyond his penchant for declamation in 280 characters. During a recent revenue call, he interrupted analysts who asked him questions about capital expenditure and production of Tesla's first consumer car, model 3. "The boring questions are only not cool".
Musk's antics have raised concerns about the alienation of customers and investors at a time when Tesla is struggling to become a mass-market automaker.
Given the pressure, Musk might want to reconsider his approach to his critics, said Bryan Reber, who teaches public relations at the University of Georgia.
"The CEO is always vulnerable when an organization is in crisis," said Reber. "When you are the face of the business, as Elon Musk is, this vulnerability and this responsibility only increase: it is probably time, in fact, that Musk 's excuse, keep away from social media and shut up for a while.
– Jackie Wattles of CNN contributed to this report.
CNNMoney (New York) First published July 17, 2018: 18:15 ET
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