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This year's festival is not devoid of tentpoles, but it certainly feels slimmer.
Does the love story of Hollywood with San Diego Comic-Con fade?
In a clever story about ScreenCrush in June, writer Matt Singer discussed some of the reasons. In a nutshell: after a brief climax when studios and fans enjoyed a happy medium of access and promotion, the crowds grew too big, more and more businesses were trying to get away from it all. establish a presence and the cost of rising above the noise. great
that Disney would not be present to offer something new related to his films Marvel Cinematic Universe certainly has a lot of titles, and rightly so. The Avengers movies in particular, use Comic-Con to excite fans, introducing the full cast of the original movie in 2010 and bringing new additions to heroic or nasty programming in 2014 for Age of Ultron and 2017 for Infinity War .
This is a big hole in this year's program and a major rhythm that will not be achieved for the fourth film of 2019 yet untitled. It also means that there are no panels to start doing hypnosis Captain Marvel which is surprising. Fox, who has two movies X-Men will be released next year, but that does not bring those movies.
This year's congress will not be without hit stars. At this moment, here are the films that still make an appearance:
► Sony: Venom and Spider-Man: In the Spider Worm
] Fox: The Predator and Alita: Angel of the Battle
► Warner Bros: Aquaman, Shazam !, Wonder Woman: 1984 Godzilla: The King of Monsters Fantastic Beasts: The Crimes of Grindelwald, Teen Titans Go! In the Movies
► Universal and Blumhouse: Glass and Halloween
► New Line: It: Chapter 2 ] and The Nun
► Paramount: Bumblebee
► NEON: Nation Assassination
While the crowd The playground has certainly made the public attention problematic and onerous, there are a number of other reasons why the studios are reconsidering the value of Comic-Con in the overall marketing plan.
Changing Pattern Patterns [19659003] Now, the tentpoles scatter rate is all year, which means that Comic-Con, which occurs in July, could be literally anyplace. where in the promotional cycle of a movie. It could take two years, six months, three weeks. Making a big deal on a movie that comes out in August is a very different decision from the one that will be released in December
Kissing Direct-to-Consumer
Other studios and other Entertainment companies decide that They can attract more people's attention by organizing their own conventions (like Disney with D23) than they can as a small part of a bigger show. It's also similar to the logic that pushes these same companies to launch their own OTT subscription services (again, Disney with its upcoming service) instead of licensing shows and movies to Netflix. Going further, this is consistent with the trend in the retail categories to sell their own products and not relying on retailers like Target to sell on their behalf, retaining a portion of the revenue to do so.
More niche conventions
San Diego Comic-Con is a great show. Much of the entertainment coverage focuses on these star-studded Hall H billboards, but there is an entire exhibition area that extends the full length of the convention center. It is difficult to go from one place to another as crowds are stuck between the stands of Fox Television, LEGO, Weta Workshop, Hasbro, Star Wars and countless others without talk about all the big comic book companies. There is much to see and do, and much of what is there is aimed at a wide audience.
In recent years, studios have found that creating experiences and sponsoring smaller, more specialized conventions allows them to achieve the desired performance. Investment in a more focused and engaging way.
VidCon, the popular gathering of video creators and the industry that loves them. This year movies like Alita: Angel of Battle The Spirits of Darkness The Heath U Gives and Eighth Year All Sponsored Panels or Set in place an immersive real. global experience at VidCon. For Alita this was his second show of the year after SXSW, where he and Ready Player One were promoted with recreations together to take people to the world of cinema . In the last years Trolls, Pixels, Jem and the Holograms and other titles believed to attract younger crowds were also present
Chris Thilk is a freelance writer with 15 years experience in the field. social media and content marketing industry
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