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The day after Nike unveiled an advertising campaign centered on Colin Kaepernick, President Trump targeted the company and the NFL in a tweet, he added, Tuesday.
"Like the NFL, whose odds have gone down, Nike is completely killed by anger and boycott," Trump wrote Wednesday morning. "I wonder if they had any idea that it would be like that? As for the NFL, I have a hard time watching, and I will always do it until they show up at the FLAG! "
Trump reacted to the clothing company's decision to use Kaepernick as one of the faces of its "Just do it" campaign for its 30th anniversary. "Believe in something," says the announcement, "even if it means sacrificing everything." Nike is also under contract until 2028 to provide uniforms to NFL teams.
In an interview with The Daily Caller by Oval Office on Tuesday, Trump said of Nike: "I think it's a terrible message that they send, and the purpose of doing them, maybe to be that there is a reason to do it, but I think With regard to sending a message, I think it's a terrible message and a message that should only not be sent. There is no reason for that.
Nike's shares have declined for the first time after the announcement (as well as those of Adidas and Puma), but the company is counting on long-term success with young customers. Kaepernick has not played in the NFL since the 2016 season, but he has won the best-selling jersey several times since his first appearance that year and since other players have taken up the cause. The quarterback has also attracted the support of top athletes since it began taking the national anthem to raise awareness of social injustice and police brutality in the summer of 2016. Trump drew attention to these protests for homeowners to shoot "any son of a bitch" who did not show up at the anthem and mistakenly saying that the message was meant for the troops. Kaepernick, who is suing the NFL because he believes the owners have conspired to keep him unsigned, has been on contract with Nike since 2011, but has not been actively used until rival companies are interested in him.
By mid-morning Wednesday, Nike's action rose 0.6% after a 3.2% decline on Tuesday.
[Sally Jenkins: Nike knows the future looks something like Colin Kaepernick]
The timing of Kaepernick Place, which took place three days before the opening game of the NFL season, may have been a surprise, but LeBron James and Serena Williams, two of the biggest stars of the society, denounced social injustice. and police brutality. "He did a lot for the African-American community and it cost him a lot. It's sad, "said Williams about Kaepernick after reaching the semi-finals of Tuesday's US Open. "Find him with a big company. . . could be a controversial reason for this company, but they are not afraid. I think this has been a very powerful statement for many other companies. "
Williams was told that director Spike Lee had compared him to Muhammad Ali and Michael Jordan. "I really do not have words," she said. "Especially Ali, because he's done so much for the sport, he's done so much for the world, for everyone. That's what I want to do and for which we want to remember. This is not what I want to do on the court, but how can I inspire people out of court. It's my dream. "
James, at an appearance at a fashion event in New York City, said he supported "anyone who believes in change." … I stay with Nike all day, every day.
The Nike announcement prompted the NFL to positively comment on a player with whom it is in dispute.
"The National Football League believes in dialogue, understanding and unity. Jocelyn Moore, NFL Executive Vice President of Communications and Public Affairs, said in a statement that we embrace the role and responsibility of everyone involved in this game to promote positive and meaningful change in our communities. "The social justice issues raised by Colin and other professional athletes deserve our attention and action."
Others were in agreement with Trump, and social media users have documented themselves by destroying Nike's clothing and shoes in protest. On "Fox & Friends," Tucker Carlson warned that the company "would collapse" because Nike supports Kaepernick. He called Kaepernick "an unhappy child" and said the "sinister society" was "taking advantage of him and his attacks on the United States."
Meanwhile, the NFL and the NFL Players Association are trying to develop a new policy for the national anthem. The opening game of the season will take place on Thursday night. Regarding the ratings, we will see soon if the president is right. Odds fell 9.7% in 2017, after falling 8% in 2016. The average audience attracted 14.9 million viewers, compared with 16.5 million viewers in 2016. "Sunday Night Football" remained the No. 1 shows for the seventh consecutive year with an average of 18.2 million viewers, against 20.3 million in 2016.
Read more about The Post:
Colin Kaepernick in Nike's Just Do It Campaign
Trump calls Nike's Colin Kaepernick "a terrible message," but tempers critics
People Destroy Their Nike Equipment to Protest Kaepernick's Just Do It Campaign
Serena Williams, LeBron James shows Nike's campaign is bigger than Colin Kaepernick's
Opinion: Do not burn your nikes. Give them to charity.
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