Nike to broadcast Colin Kaepernick Ad in Thursday night's game against Eagles-Falcons | Bleacher's report



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FILE - In this archival photo from December 3, 2017, Colin Kaepernick attends the 2017 ACLU SoCal Rights Letter Dinner at the Beverly Wilshire Hotel in Beverly Hills, California. Prison facilities were reprimanded by the union representing correctional officers in the city. Head of the Correction Officers Benevolent Association told The Daily News that Kaepernick's presence at Rikers on Tuesday, December 12, 2017 will encourage inmates to attack prison guards. (Photo by Richard Shotwell / Invision / AP, File)

Richard Shotwell / Associated Press

Former San Francisco 49ers quarterback Colin Kaepernick remains out of the NFL, but football fans will be able to see him in the first game of the season between the Atlanta Falcons and the Philadelphia Eagles.

the New York TimesKevin Draper reported Wednesday that Nike had purchased airtime on the show to air an ad titled "Dream Crazy", which includes Kaepernick.

Nike spokesperson Josh Benedek also told Draper that the ad will air on the cover of MLB and US college football games and the US Open.

Nike released the announcement two days after Kaepernick shared a photo of him as part of the company's "Just Do It" campaign:

The image was featured on a billboard in downtown San Francisco:

According to ESPN.com Darren RovellNike has maintained its agreement with Kaepernick since its first signing in 2011. Gino Fisanotti, brand vice president for North America at Nike, told Rovell that Kaepernick's social advocacy had played a role in the company's decision to present it more prominently.

"We believe that Colin is one of the most inspiring athletes of this generation, who has harnessed the power of sport to move the world forward. " Fisanotti said. "We wanted to energize its meaning and present "Just Do It" to a new generation of athletes.

Yahoo Sports & # 39; Charles Robinson said Kaepernick's contract includes a line of designer clothing and is worth it "millions a year plus royalties. " Rovell disproved the Kaepernick merchandise agreement report, but Robinson replied to say "there is absolutely a contractual commitment by @nike

grieved against the NFL in October 2017, alleging that the league and the owners of his team worked together to prevent him from continuing his playing career. A referee last week refused the NFL motion dismiss the case, thereby allowing the complaint to continue to a hearing.

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