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One thing is certain about the Nike advertising campaign starring Colin Kaepernick: this controversial advertising is sparking many rumors in social media. There were more than 5.2 million
According to the social media company Talkwalker, social messages mentioning the brand in the last 72 hours.
And this fervor does not seem to go out. In the last 24 hours,
there were more than 2.8 million mentions, an increase of 25.2%.
The reaction is shared between supporters and opponents. One of the most popular retweets – @thedonholly – requests
those who have their Nike equipment to run a message to him so that he can redistribute them to New York
children
Serena William's initial tweet that she is "particularly proud to be part of the Nike family" in light of Kaepernick's announcement has received more than 310,000
retweets.
publicity
publicity
In the past seven days, Nike's social media endorsements have increased 265%.
This story, however, serves yet another cautionary note about the power of the social
media and brands controlling the story. Most of the negative feedback comes from the misconception that Kaepernick was newly signed as the brand's ambassador, when in fact the former
with Nike since 2011.
Talkwalker has not followed Nike's advertising agency, Wieden + Kennedy, to analyze whether the shop has experienced positive or negative conversations on social networks.
an implication, says a Talkwalker spokesperson
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