Kanye West's Pornhub Awards: Inside the Collaboration



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PARIS, FRANCE – JUNE 24: Virgil Abloh, Kanye West is waiting for the 1017 ALYX 9SM Menswear Spring / Summer 2019 show as part of Paris Fashion Week on June 24, 2018 in Paris, France. (Photo by Laurent Viteur / Getty Images)

By Laurent Viteur / Getty Images.

To follow the last few months Kanye West, the Thursday night livestream has become essential viewing. During his G.O.O.D. Music label's run of five releases at the beginning of the summer, there were four opportunities to watch a party where a new album would be debut-and to try to get a glimpse West.

By the time Teyana Taylor's album completed the sequence at the end of June, there was a comfortable routine in place: log on, press play, and hope for the best. Obsessives of West, and other matters, will not have a different, though no-less-Kanye-involved, livestream this evening: the first annual Pornhub awards. It's been rumored that West would be the creative director for the show, when Vanity Fair tonight ahead of the ceremony that he and longtime collaborator Willo Perron are the co-creative leads for the proceedings.

What we know about the awards-set in the year 6918- Suggested that West spent considerable time on the details. Each of the statuettes are custom, and individually styled, the rep said. Photographer Richard Kern worked on interstitials. West will start with new song with Lil Pump called "I Love It," to be accompanied by a Spike Jonze-directed video. There will be West-designed merch on sale. Taylor will perform, too.

The awards air tonight at 10 PM on West's site wegotlove.com.

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