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A Domino & Russia promotion promising customers a free pizza life ended early in the disaster.
The promotion offered 100 free pizzas for 100 years if the participant had tattooed the Domino logo in a visible place on his body, reports the BBC.
But Domino's marketing staff has clearly underestimated the number of people willing to get a little tattoo in exchange for a lifetime of free food.
Additional rules are quickly coming into effect on the promotion, including what constitutes "visible" and the rules of the tattoo must be greater than two centimeters in length. Critical entries were also limited to a maximum of 350.
There have been more and more entries and on September 4th, social media staff members announced that they had reached the maximum number and that the promotion was over.
"Friends, we already have 350 participants!" Domino wrote on his Facebook page.
"We do not get new tattoos!
"If you are in a tattoo artist and you get tattoos, we will include you in the list of participants, but we are waiting for the photos before noon today.
"For those [getting tattoos] later, we recommend that you cancel the appointment, as we will unfortunately not be able to include you. "
But telling customers to stop being tattooed has not stopped the steady flow and, according to the BBC, at least 80 people have published articles about tattoos on their Domino since the close of the promotion.
At least one of them has been contacted by Domino's privately after missing the deadline, but many might have evidence of their missed luck for the rest of their lives, or at least cope with some painful laser removal sessions.
Newshub.
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