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Dr. Scott Gottlieb:
Well, the bottom line is that all the options are on the table.
And if the usage patterns we are seeing now continue, we will have to take even more dramatic measures. We believe that currently we can enter this market with a combination of enforcement actions against places where we know that children have access to these products, including retail outlets that do not have them. do not impose. as well as online sites, where we think that there are straw purchases that are made, where, where someone goes online, buys a lot of these products, and then resells them to kids.
But the other action we would take immediately would be to remove these flavored products from the market. If we do not believe that these actions are sufficient to try to reduce the scope of use we currently see in children, we are ready to enter the market and take even more spectacular measures.
Now, I would say that we believe that e-cigarettes offer a viable alternative to adult smokers. So we do not want to – we do not want to completely extinguish this opportunity because we see a potential benefit of having these products on the market as a way for adult smokers to have access to nicotine without all the harmful effects of burning tobacco.
But I think it will be necessary to come up with some additional limitations regarding the availability and types of products marketed in order to stem what we consider to be an epidemic of use in children.
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