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With Leslie Moonves
At the helm, assisted by a group of veterans of the company (usually a predominantly male group), CBS remained flat and profitable in the old world.
By undertaking some
incursions into the new world (the SVOD service of CBS All Access being an example), Moonves nevertheless is firmly clinging to his belief that the traditional way of making money in the television sector
was to create shows that attract a mass audience and then sell advertising time within them.
The Moonves, who was the public face of CBS, was a charismatic guy who delighted audiences from CBS.
every spring at Carnegie Hall with its contagious faith in the power of broadcast television.
Indeed, CBS is nowadays a rarity in the television sector. Notwithstanding CBS All Access, the company is
primarily in the broadcast industry – operating a network and managing affiliate relationships, owning local stations in the country's largest markets
Year One (and other properties purchased along the way) and in case someone would forget it, maintaining a very significant presence in the first syndication.
publicity
publicity
The company earns money in at least three
means: network advertising and gas stations, fees charged by its affiliates and syndication fees for the company's major shows, including "Wheel of Fortune",
"Jeopardy!," "Judy Judy," "Dr. Phil, "Entertainment Tonight" and others.
In the world of syndication – and the world of broadcasting in general –
These are among the most stable and oldest successes of the industry.
But as with CBS, these milk cows are aging. Sorry to have chosen Judy Sheindlin to argue this point,
but Judy Judy's star, for example, is 75 years old. How long can it continue?
Throughout this summer two New Yorker stories about Moonves and sexual misconduct
The allegations that led to his dismissal from the company last Sunday also revealed clues and suggestions that CBS was showing its age.
Describe CBS, a CBS News producer quoted
anonymously in the first of two stories last July, said:[CBS] is an old network. Everything is old: people, furniture, culture, manners.
Some might
read this and question the relevance of obsolete furniture from a company, especially if the company itself is always operating in the dark.
But symbols are important, especially in
a company with evolving technology, such as television at a time when everything is changing.
And yet, CBS currently seems mired in its past. In two weeks, the network will be presented first
his new autumn shows, anchored mainly by two old ones – a new "Magnum P.I." and a new "Murphy Brown".
At the same time, his biggest hit, 'The Big Bang
Theory "(pictured above), enters its last season.
Even CBS All Access, which represents the new way of doing business on television, was launched with a
Spin-off "Star Trek".
For the future, perhaps the best way for CBS to reach the size needed to compete with competitors such as Disney and Comcast in the coming years will be to:
first merge with Viacom's cable networks (as odious as it may be), then get sold and absorbed by a much larger company (maybe even Disney or Comcast).
But by virtue of the agreement
Shari Redstone, president of National Amusements Inc., who controls both CBS and Viacom, was reportedly barred for two years
desires between Viacom and CBS.
Although it may seem like CBS is in abeyance for 24 months, it is also true that two years are not long; it will pass quickly.
In the meantime, CBS
will be right with its various sources of revenue intact. With regard to its development in prime time, there are probably still many old shows to be revived before the end of CBS, as we have known for a long time.
he.
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