This is how Jeff Bezos makes his decisions

Amazon's general manager, Jeff Bezos, focuses on the heart in making decision-making.

Speaking Thursday at the Washington Economic Club, Mr Bezos described his attitude towards businesses.

"I believe in the power of wandering," he said.

"All my best decisions in business and in life were taken with heart, intuition, guts … no analysis.

"If you can make a decision with the analysis, you should do it, but it turns out in life that your most important decisions are always made with instinct and intuition, taste, heart."

Jeff Bezos remembers "as yesterday" what it was like to hope to afford a forklift

Bezos spoke specifically about Amazon's success, citing customer service as its keystone. "The secret sauce of the Amazon […] the first thing that allowed us to succeed from afar is an obsessive obsession of the customer as opposed to the obsession of the competitor. "

Amazon currently has about 500,000 employees, but Mr. Bezos said he remembered very well when Amazon was still small and had 10 employees. "It's hard to remember for you guys, but for me, it's as if yesterday I was driving the parcels to the post office myself and hoping that I was not going to be in charge." one day we could afford a forklift. "

"I like to treat things as if they were small, you know Amazon, even though it 'sa great company, I want it to have the heart and the mind of a business. a little."

You can see Bezos talking about his decision making and Amazon's past at 8:36 in this video: