Samira Wiley ("The Tale of the Maid"), appears in a new Hulu advertisement at the Emmy Awards.(Photo: Hulu)

Hulu makes a victory lap even before the Primetime Emmy Awards are distributed Monday.

The video streaming service will air Monday night at the NBC 70th Primetime Emmy Awards (Monday 8th EDT / 5 PDT) and during the Red Carpet Special (19:30 ET) preceding the awards. show.

Its timing is appropriate as Hulu's live TV service, launched last year and now has more than 50 live channels, now has more than one million subscribers, the company said. Overall, Hulu has more than 20 million subscribers when you add those who pay for its TV offerings and movies on demand.

And Hulu hopes to win several Emmys Monday to consolidate the success of last year by winning eight awards, including Best Drama and Leading Actress in a Drama (for "The Handmaid's Tale" and his star Elizabeth Moss). This year, Hulu has landed 27 nominations and has already won four Creative Arts Emmy Awards, including one for Samira Wiley as a guest actress in a drama ("The Handmaid's Tale").

More: Who will (and who should) win at the 2018 Emmy Awards?

More: Emmys 2018: Colin Jost and Michael Che how they will bring the funny and give the gold

"Hulu had a very good year, we have won historical awards and, importantly, we have significantly expanded our business," said Kelly Campbell, Marketing Manager at Hulu.

A consumer survey conducted by Hulu showed that consumers associate Hulu with television in the same way that they associate Hershey with chocolate. "People think of us as on television," she said. "It's great, but we need people to take another look at what they have to offer now."

The new advertisement aims to convey this message. It stars renowned sports stars James Harden from Houston Houston Rockets and Los Angeles Rams Jared Goff, as well as actors Sofia Vergara ("Modern Family") and Joe Manganiello ("Justice League"). Also in advertising: Samira Wiley ("The Handmaid's Tale"), Miles Brown ("Black-ish"), actress Sarah Silverman, who has a new weekly talk show "I Love You, America" In Hulu on October 12, and Ramy Youssef ("Mr. Robot"), who also has an original Hulu "Ramy" in the works.

In advertising, stars ask viewers not to fly in first class, never sit on the court, not buy a king-size bed or add bacon to your burger, because that would spoil their way of doing things. And never have Hulu, they say, because his combination of live TV and sports, original content and TV library and movies "will ruin you for TV forever," says Harden in the ad.

It's pissed off, but perhaps not as pissed off as Hulu's memorable announcement that took place during the 2009 Super Bowl, in which Alec Baldwin played an alien touting the "diabolical plot to destroy the world." From Hulu.

"Basically, we say that Hulu is a better way to watch TV," Campbell said.

More: 2018 Emmys: Which of this year's candidates are most popular with viewers?

More: What the Emmy 2018 nominations were right

More: Hulu's bill keeps growing, but Disney, Fox, Comcast are willing to pay more money

Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider.

Read or share this story: https://usat.ly/2xnkxp1