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ATLANTA, GA – One of the world's most iconic consumer brands is considering entering the cannabis market. Atlanta-based Coca-Cola is reported to be in talks with Aurora Cannabis to develop and launch a drink containing cannabidiol (CBD), a non-psychoactive derivative commonly used to provide medical benefits such as relief of muscle cramps. CBD is a chemical found in marijuana plants.
Although discussions between the two companies remain private, a spokesman for Coca-Cola told Bloomberg that the world's largest beverage company "was watching closely the growth of non-psychoactive CBD as an ingredient that has been made right now. "
A spokesman for Aurora Cannabis also told Bloomberg, who called the talks "revolutionary", the company planning to embark on the beverage industry.
Negotiations follow a major acquisition of Coca-Cola in the coffee sector. On August 31, 2018, the company announced the acquisition of Costa Limited under a $ 5.1 billion deal that provides Coca-Cola with a solid coffee platform in different regions of the world. Europe, Asia Pacific, Middle East and Africa. Costa's operations include a leading brand, close to 4,000 retail outlets with highly qualified baristas, a coffee sales operation, home coffee formats and state-of-the-art roasting.
The acquisition will expand the existing Coca-Cola coffee range by adding another leading brand and platform. The portfolio already includes the leading Georgian market brand in Japan, as well as coffee products in many other countries.
Read Bloomberg's report here.
Coca-cola soda sign next to a delivery truck. New York City, 2018. Credit David Allen / Patch
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